The conundrum of connectivity
Vehicles can do much more, but can drivers? Would you knowingly sell a customer an unsafe vehicle? Even if he or she demanded it? Of course not. And yet, we as an industry are selling cars and trucks every day …
News
Painting a profitable picture
Paint protection services and sales are going through the roof in Canada. But these products have the potential to become even bigger Thanks to technological innovations, dealers are now able to provide consumers with more options to protect their vehicles. …
Integrated, connected, real
One Big Broadcast is helping dealers reach new levels of trust and engagement online They’re doing it on the web. Buyers are shopping for cars, choosing models and specs, figuring out payments and then, looking for a dealership to buy …
Handling customer complaints on social media
Your dealership’s good reputation can be lost in the blink of an eye when customers get vocal on social media Social spaces are a voice and a contact point for your dealership business, so it’s only natural that your customers …
Four tips to make your team win
A look at key strategies that can build relationships, develop trust and help your staff sell more cars “Automotive Salesperson” as a title has not changed, but the way in which car sales professionals approach their role certainly must. The …
Building for the long term
A look at how dealers can use new technology and practices to improve and retain service business There’s often a view that automotive retailing is seen as a conquest business. Dealers, OEMs and their partners allocate a huge amount of …
Setting the stage: 1910-1920
In the first of a new historical series, Canadian auto dealer looks at some of the significant (and perhaps oft forgotten) milestones that helped form our nation’s auto industry into what it has become today Canada’s first automobile, and possibly …
Show of support
The Western Canadian Dealer Summit was popular with sponsors who liked the idea of reaching a larger group of dealers If you build it, they will come. The sponsor support for the first-ever Western Canadian Dealer Summit was solid, and …
Growth trajectory
Nissan Canada’s leader talks about key factors in the brand’s considerable success over the last year and some of the strategies moving forward Last year was a significant one for Nissan Canada and its dealer network. The introduction of the …
2014 TalkAUTO Canada: Getting back to basics
At the third annual TalkAUTO Canada conference, jointly hosted by J.D. Power and Canadian Black Book, the overall theme that seemed to resonate was making that real connection — how modern auto retailers can develop true, personal relationships with their …
OpenRoad Auto Group: Keys to successful employee engagement
For 2015, OpenRoad Auto Group was named one of the 50 Best Employers in Canada. The survey, conducted by global consulting firm Aon Hewitt, ranked OpenRoad eighth overall out of the top 50. The accolade also represents the third time …
Mobile transparency
Ready or not, your customers expect to be treated differently We can all get caught up in the hype of a new trend or technology. Auto dealers are not immune to this reality. The fear that someone else has adopted …
