Subaru has been seen typically as a niche brand, but the automaker is ready to get the Canadian masses on board.
Canadian auto dealer columnist and automotive journalist Petrina Gentile wanted to learn more about how Subaru is building its brand awareness in Canada.
Gentile met up with Ted Lalka, Vice-President of Product Planning & Marketing of Subaru Canada, for an on-camera interview.
In the video, Lalka talks about the tools and social media strategies dealers can use to help communicate the Subaru brand and product lineup.
You can watch the full video on Canadian Automotive Video.
