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The China question

March 6, 2026

If you want a reminder of how quickly the automotive conversation can shift in this country, look no further than the reaction to Prime Minister Mark Carney’s recent announcement that Canada would allow up to 49,000 Chinese-built electric vehicles into the market. …

A look back, a look ahead

March 6, 2026

Dealers hoping to catch a breath after the chaos and uncertainty of 2025 are facing another year with even less certainty. To no one’s surprise, the Canadian automotive industry faces ongoing uncertainty in 2026, still feeling the effects of U.S. President …

Digital marketing

March 6, 2026

Engagement beats reach in digital marketing’s next act Dealers will need to rethink how engagement is measured, and where customers are getting stuck. The automotive industry’s latest evolutionary phase may appear de-evolutionary on the surface: digital marketing is melting back …

Are you ready to meet your clone?

March 6, 2026

How auto retail executives can build a thought partner to accompany them on their journey Senior leadership can be lonely. You’re expected to make fast decisions with incomplete information, navigate competing priorities, and maintain a consistent philosophy across dozens — sometimes …

Handling the AI conversation

March 6, 2026

Dealers attending NADA 2026 heard AI promises everywhere. What should they take seriously now? The AI conversation in automotive accelerated rapidly in 2025. Some dealers moved quickly, others more cautiously. What mattered was whether restraint was deliberate, driven by learning, engagement, …

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