Tracking electronic leads is one of the most misunderstood aspects of dealer operations. With the range of solutions and opportunities available today, they can also become one of the most profitable. Integration. As the automotive industry advances, it’s a subject …
Tips to soothe a raging customer In this new regular feature, we introduce you to a remarkable customer service specialist who will teach you how to masterfully handle difficult customer disputes that arise in your dealership. It takes patience and …
When it comes to thinking green in B.C.’s Interior area, the focus is on gaining greater fuel economy from better engineered combustible engines, especially in trucks, says the sales manager of Canada’s oldest Ford dealer located in Vernon, B.C. “EcoBoost …
If you want to sell more cars — conduct more test drives. The math is simple. in its 2011 Auto Shopper Behaviour Study, Google studied automotive purchasing behaviour, and vehicle shoppers were asked the following: How useful were each of …
Canadian auto dealer takes a look at this facility that incorporates no fewer than four separate automotive retailers and ranks as one of the most unique facilities of its type in Canada. Trying to improve upon something that already exists …
Three new auto dealers have joined the prestigious ranks of the CADA Laureates. Canadian Automobile Dealers Association (CADA) Chairman Al MacPhee announced that Norman Hébert, Jr. of Groupe Park Avenue in Montréal, Que., Christian Chia, of OpenRoad Auto Group, Richmond, …
In our next installment in the Canadian auto dealer and Harris/Decima Research project, we asked Canadians if they are cutting back on spending to compensate for higher gas prices The rising cost of gasoline is a popular topic of conversation …
Tweetiquette tips to win more friends than enemies The majority of what I hear from auto dealers and their employees on the subject of Twitter is: “I don’t get it!” They say, “I don’t understand why Twitter is so valuable. …
Three new auto dealers have joined the prestigious ranks of the CADA Laureates. Canadian Automobile Dealers Association (CADA) Chairman Al MacPhee announced that Norman Hébert, Jr. of Groupe Park Avenue in Montréal, Que., Christian Chia, of OpenRoad Auto Group, Richmond, …
Consumers who are nervous about making the commitment to buy a new or used car now have some added protection from a new loan protection service introduced this week by TD Auto Finance. The new vehicle return program is designed …
Although there’s still much concern regarding the economy, specifically the global economy, given the ongoing debt crisis in Europe, in North America at least, there are signs of recovery. New vehicle sales are expected to continue growing, so far there’s …
Re-focusing its hybrid strategy in recent years, with Lexus models adopting the Hybrid Synergy system found in the Prius, Toyota is also placing emphasis on the technology for its own higher end cars. The automaker recently announced that it will …
