WHEN IT COMES TO ONLINE LEAD MANAGEMENT, SPEED AND QUALITY RULE THE DAY When car shoppers submit an online inquiry, they expect to get a satisfactory answer within a short period of time. That means that salespeople at dealerships need …
SERTI’S SOFTWARE AS A SERVICE OFFERING FOR DEALERS Following a successful pilot-testing program held in April, SERTI is deploying its Software as a Service solution across the country. Becoming the preferred solution for Canadian dealerships, the Software as a Service …
DIGITAL MARKETING WIZARDS, USED VEHICLE FINANCING GURUS AND AUCTION EXPERTS BRIEFED ATTENDEES AT THE 2015 AUTO REMARKETING CANADA CONFERENCE ABOUT WHERE THE USED VEHICLE MARKET IS HEADED It’s a good time for a new car dealer to be selling used …
YOUTH A KEY FOCUS AT THE NOVA SCOTIA AUTOMOBILE DEALERS ASSOCIATION (NSADA) ANNUAL CONFERENCE It didn’t feel a whole lot like spring at this year’s CADEX East “spring training” conference, with snow piled up all over the streets of Halifax, …
INDUSTRY EXPERT GIVES DEALERS AT THE ONTARIO DEALER DAY EVENT A HEADS-UP ABOUT THE FORCES CHANGING THEIR WORLD Dealers who attended this year’s Ontario Dealer Day event gained some powerful insights about the future of their industry. Chuck Seguin, president …
ATTENDANCE UP AT SECOND ONTARIO DEALER DAY EVENT The Trillium Automobile Dealers Association and Co-Auto recently hosted their second Ontario Dealer Day, a day-long trade show and the largest of its kind for Canadian dealers. Attendees met with 75 suppliers …
Whether dealers like it or not, a new Google algorithm has been unleashed and will affect the way consumers find their websites on their smartphones. Google’s latest mobile-friendly algorithm dubbed ‘Mobilegeddon’ ranks a dealer’s website based on its mobile-friendliness. The …
CADA ADDED A DOSE OF POLITICAL FLAVOUR TO THE RECENT BOARD MEETINGS HELD IN OTTAWA The Canadian Automobile Dealers Association wanted to do something different at the recent CADA Spring 2015 executive committee and board of directors meetings held in …
DEALERS ARE BOMBARDED WITH PEOPLE OFFERING COMPLEX ANSWERS TO SIMPLE QUESTIONS I had the privilege of presenting at CADEX 2015, the Nova Scotia Automobile Dealers Association (NSADA) event in Halifax last month on the topic of digital measurement for dealers. …
Speaker after speaker at the recent Kijiji DealerTalk conference reinforced the event’s central message — that transparency is the name of the game for auto retailers. Whether it’s transparency in new or used vehicle pricing, availability of inventory, incentives, financing …
DEALER PRINCIPALS ENJOYED A VIP EXPERIENCE AT THE 47TH RBC HERITAGE TOURNAMENT WHERE THEY MET SOME OF THE WORLD’S TOP GOLFERS — AND THE PLAYERS BEHIND RBC’S AUTOMOTIVE FINANCE Dealer Principal Michael Croxon is a big golf fan. So watching …
Dealers should be harnessing the power of digital advertising to capture potential car buyers, according to new data from Yahoo Canada. In a blog post entitled Talking Autos | Leveraging Digital Advertising to Connect With Canadian Car Buyers, Claude Galipeau, …
