As auto shoppers increasingly search online for their next purchase, people are willing to travel further than ever for the right vehicle, says a new survey released by CarGurus. The study randomly selected 1,000 Canadians over the age of 18 …
Auto Dealers Innovation Series presents real solutions for a new marketing reality The digital marketing revolution has made inroads into every sector of the economy, but auto dealers have yet to catch up with the changes, automarketing and marketing experts …
With the largest online audience in Canada, the social networking giant Facebook says it’s got the hottest virtual corner for Internet advertising. Canadians spend more time on their mobile devices than desktops or laptops, Joshua Bloom, Auto Industry Lead at …
There’s still nothing like a car show for touching, feeling and dreaming about that new car experience. Even though most buyers now do the bulk of their auto research online, there’s still a place for hands-on. And that was especially …
Carology event helped dealers navigate ever-changing world of digital marketing The automotive digital landscape keeps shifting drastically. But there’s no need to fear. There are tactics dealers and OEMs can use to stay ahead of the curve. At TRADER Corporation’s …
Partnerships will minimize barriers to auto body skills training Financial and partnership support for the Tropicana Pre-apprenticeship Training Program for Auto Body Collision and Damage Repair was announced on April 3 at a kick off event for the 2017 class. …
It’s easy to get pretty excited about the future. Well, easy for me, at least. That’s because there’s a big part of me that’s never too interested in the status quo, and is much more curious about what the future …
The Canadian auto dealer team recently returned from a successful CADEX conference in Halifax. CADEX is the annual conference put on by the Nova Scotia Automobile Dealers Association (NSADA) with the goal of bringing leading national figures to the Maritimes …
The only peer-to-peer carsharing platform in Canada, Turo, marked its first anniversary in the country at a forum where it shared the results of a study that suggests OEMs may actually benefit from the car sharing industry. Held at Toronto’s …
Wages, payroll and employment all continued to rise at U.S. new-car dealerships in 2016, according to a report from the National Automobile Dealers Association. Dealerships employed 69 workers on average in 2016, up from 66 in 2015. Overall, new-car dealerships …
Both the Québec and Ontario Courts have granted approval to the Volkswagen and Audi nationwide settlement agreement related to the diesel emissions scandal first exposed in 2015. Under the settlement’s terms, owners and lessees of Volkswagen and Audi 2.0L TDI …
Ontario’s vehicle sales regulator has launched a multi-media campaign to inform car buyers of the information car dealerships must legally disclose when selling an automobile. OMVIC says that the illegal practice of concealing aspects of all-in pricing is unfair to …
