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Did you miss the auto show?

May 3, 2024

Manufacturers who skip auto shows do a disservice to their dealers — and their customers Did you miss the auto show? Not you personally, but did your automotive brand? The attendance numbers for the 2024 Canadian International AutoShow were announced last …

What to do about AI?

May 3, 2024

I was having lunch a couple of weeks ago with the head of a dealer group whose company I very much enjoy, and whose views I very much respect. We have lunches like this every so often, just to trade notes on what’s going …

Are you creating devoted customers?

May 3, 2024

Forbes’ Customer Experience All-Stars have lessons dealerships can learn. To gain inspiration on how to elevate your customer experience, it is useful to widen your lens and look at high-performers across other industries. In February, Forbes released their second annual …

Understanding the numbers

When looking at financial reporting in the dealership environment, not all reports are created equal I admit it, a deep discussion on financial reporting isn’t the most stimulating topic in the automotive space. It’s not the first thing we think about …

Figuring out the AI equation

May 3, 2024

Artificial intelligence and machine learning are becoming integrated into many aspects of a dealership’s operations Mention artificial intelligence and how it is being used by dealerships in marketing, sales, finance and service, and you’ll discover it already exists but just …

Neuroscience meets marketing

May 3, 2024

A Montreal-based start-up, Hippoc, says it found a way to combine artificial intelligence (AI) and neuroscience to develop advertising and multimedia strategies. The company’s founders, Jean-Maxime Larouche, CEO of Hippoc, and Kévin Combe, co-founder, developed the vision where AI and …

The countdown is on

Will we beat the clock to achieve our zero emission vehicle adoption goals? From the point of view of the automotive industry, the more relevant question is: will we beat the clock in achieving our sectoral GHG emission reduction goals? …

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