DEALERS ARE BOMBARDED WITH PEOPLE OFFERING COMPLEX ANSWERS TO SIMPLE QUESTIONS I had the privilege of presenting at CADEX 2015, the Nova Scotia Automobile Dealers Association (NSADA) event in Halifax last month on the topic of digital measurement for dealers. …
Their world is changing, but dealers will adapt YOU CAN’T HELP BUT WONDER what the future of mobility will look like in our not-too-distant future. Touring auto shows and checking out the latest offerings from OEMs provide a startling glimpse …
There’s a lot of buzz in the auto industry about the industry’s changing business model and the move from bricks to clicks — where customers can complete some or all of steps to shop, finance and buy their vehicles online. …
Ready or not, your customers expect to be treated differently We can all get caught up in the hype of a new trend or technology. Auto dealers are not immune to this reality. The fear that someone else has adopted …
Auto dealers have a powerful source of untapped power at their disposal that can fire imaginations, excite desires and trigger emotional reactions. Putting it simply, cars and trucks are cool. People are passionate about them, and many have a particular …
RELAXED CUSTOMERS ARE HAPPY CUSTOMERS. ASK APPLE. Not surprisingly, given my job, I spend a lot of time inside car dealerships. When I’m not talking with the dealership teams, I spend a lot of my time watching customers. The service …
YOUR DEALERSHIP’S REPUTATION IS ALWAYS AT RISK I’m not really one of those guys. You know, one of those guys that sees the sign on the side of a truck that says, “If you don’t like my driving, call this …
UNIVERSUS MEDIA REDEFINED IMMEDIACY AT ONTARIO DEALER DAY EVENT If you were at Ontario Dealer Day in April, you probably saw the Universus Media video team at work. They were the ones dressed in black shirts with Universus logos on …
New fictional series is aimed to provoke thought — and provoke dealers We’ve now published a handful of fictional columns about a dealer principal named Bill Tanner, who is making his living operating an “automotive retail business” in 2030. He …
INVALUABLE LEARNING AND NETWORKING OPPORTUNITIES MADE THE 2014 CADA SUMMIT A STANDOUT EVENT FOR DEALERS On a cold February day in Toronto, in a jam-packed conference room, dealers sat shoulder-to-shoulder with their peers absorbing invaluable information at the second annual …
SERVICE IS FRONT AND CENTRE AT MODERN DEALERSHIPS A funny thing happened when I went to retrieve my car the other day from my dealership after getting winter tires installed. It had transformed. No longer was it a cramped facility …
NEW TOOL COULD SHAKE UP USED CAR LISTINGS MARKET Competition is a good thing. Auto dealers are keenly aware of that. They might have the hottest products one year, and then the next year a rival comes up with a …
