Mobile transparency
Ready or not, your customers expect to be treated differently We can all get caught up in the hype of a new trend or technology. Auto dealers are not immune to this reality. The fear that someone else has adopted …
Category: Editor’s note
Bring back the magic
Auto dealers have a powerful source of untapped power at their disposal that can fire imaginations, excite desires and trigger emotional reactions. Putting it simply, cars and trucks are cool. People are passionate about them, and many have a particular …
Go with the flow
RELAXED CUSTOMERS ARE HAPPY CUSTOMERS. ASK APPLE. Not surprisingly, given my job, I spend a lot of time inside car dealerships. When I’m not talking with the dealership teams, I spend a lot of my time watching customers. The service …
You are being watched
YOUR DEALERSHIP’S REPUTATION IS ALWAYS AT RISK I’m not really one of those guys. You know, one of those guys that sees the sign on the side of a truck that says, “If you don’t like my driving, call this …
Lights, camera, action
UNIVERSUS MEDIA REDEFINED IMMEDIACY AT ONTARIO DEALER DAY EVENT If you were at Ontario Dealer Day in April, you probably saw the Universus Media video team at work. They were the ones dressed in black shirts with Universus logos on …
Back to the future
New fictional series is aimed to provoke thought — and provoke dealers We’ve now published a handful of fictional columns about a dealer principal named Bill Tanner, who is making his living operating an “automotive retail business” in 2030. He …
A can’t miss event
INVALUABLE LEARNING AND NETWORKING OPPORTUNITIES MADE THE 2014 CADA SUMMIT A STANDOUT EVENT FOR DEALERS On a cold February day in Toronto, in a jam-packed conference room, dealers sat shoulder-to-shoulder with their peers absorbing invaluable information at the second annual …
Elevate your service experience
SERVICE IS FRONT AND CENTRE AT MODERN DEALERSHIPS A funny thing happened when I went to retrieve my car the other day from my dealership after getting winter tires installed. It had transformed. No longer was it a cramped facility …
Room for competition
NEW TOOL COULD SHAKE UP USED CAR LISTINGS MARKET Competition is a good thing. Auto dealers are keenly aware of that. They might have the hottest products one year, and then the next year a rival comes up with a …
Are your customers safe?
CUSTOMER TRAINING IS AN OPPORTUNITY FOR DEALERS in that magical moment when a customer gets the keys to his or her new vehicle and proudly drives it off the lot, no one really wants to dampen the mood by seriously …
The class of Laureates
AS WELL AS BEING RECOGNIZED FOR THEIR EFFORTS, THESE ARE DEALERS THAT WE CAN ALL LEARN FROM For the past few years, I’ve had the privilege of conducting interviews with the newest group of CADA Laureates just after they’ve been …
The on-demand dealership
CUSTOMERS AREN’T ANY MORE DEMANDING, THEY ARE JUST LIKE YOU. During a break in the action at the Nova Scotia Automobile Dealers Association event in April, I checked my email and found a helpful, and instructive message sent from my …
