Editor’s note

Diesel’s dirty cloud

October 23, 2015 at 2:30 pm Comments are Disabled

WOW. Over its illustrious history, the automotive industry has faced its fair share of scandals and setbacks. There have been recalls affecting countless millions of vehicles, automakers not fully disclosing safety-related risks, and an endless series of lawsuits and fines, with the most recent being a $900-million settlement between the […]

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Why the CADA Summit matters

October 15, 2015 at 6:36 pm Comments are Disabled

Since it’s inception, I have had the pleasure of being part of the planning committee that helps pull together the annual CADA Summit event. On February 10, 2016, the fourth CADA Summit will be held, and it has rapidly become a truly “can’t miss” event for auto dealers who want […]

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Donning the Laureate jacket

July 8, 2015 at 2:01 am Comments are Disabled

This special issue of Canadian auto dealer is designed in part to be a throwback to the old days of journalism where the corner newsie would yell out the big news of the day: “Extra, Extra, Read all about it! CADA names new Laureates!” The cover treatment featuring the CADA […]

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Cut through the hype

June 15, 2015 at 7:56 pm Comments are Disabled

DEALERS ARE BOMBARDED WITH PEOPLE OFFERING COMPLEX ANSWERS TO SIMPLE QUESTIONS I had the privilege of presenting at CADEX 2015, the Nova Scotia Automobile Dealers Association (NSADA) event in Halifax last month on the topic of digital measurement for dealers. The goal of my presentation was to try to cut […]

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Future tech

April 23, 2015 at 2:44 pm Comments are Disabled

Their world is changing, but dealers will adapt YOU CAN’T HELP BUT WONDER what the future of mobility will look like in our not-too-distant future. Touring auto shows and checking out the latest offerings from OEMs provide a startling glimpse into where the future is headed. From Google’s driverless cars […]

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From bricks to clicks

March 13, 2015 at 1:44 pm Comments are Disabled

There’s a lot of buzz in the auto industry about the industry’s changing business model and the move from bricks to clicks — where customers can complete some or all of steps to shop, finance and buy their vehicles online. One of the chief architects behind this transition was in […]

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Mobile transparency

January 7, 2015 at 9:10 pm Comments are Disabled

Ready or not, your customers expect to be treated differently We can all get caught up in the hype of a new trend or technology. Auto dealers are not immune to this reality. The fear that someone else has adopted some great new customer retention tool or has mastered the […]

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Bring back the magic

December 11, 2014 at 4:04 pm Comments are Disabled

Auto dealers have a powerful source of untapped power at their disposal that can fire imaginations, excite desires and trigger emotional reactions. Putting it simply, cars and trucks are cool. People are passionate about them, and many have a particular fondness for the nostalgia and style of older classic vehicles, restored […]

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Canadian auto dealer