Are your customers safe?
CUSTOMER TRAINING IS AN OPPORTUNITY FOR DEALERS in that magical moment when a customer gets the keys to his or her new vehicle and proudly drives it off the lot, no one really wants to dampen the mood by seriously …
Category: Editor’s note
The class of Laureates
AS WELL AS BEING RECOGNIZED FOR THEIR EFFORTS, THESE ARE DEALERS THAT WE CAN ALL LEARN FROM For the past few years, I’ve had the privilege of conducting interviews with the newest group of CADA Laureates just after they’ve been …
The on-demand dealership
CUSTOMERS AREN’T ANY MORE DEMANDING, THEY ARE JUST LIKE YOU. During a break in the action at the Nova Scotia Automobile Dealers Association event in April, I checked my email and found a helpful, and instructive message sent from my …
When common sense rules
How simple strategies can yield solid results The Trillium Automobile Dealers Association (TADA) is to be commended for once again pulling together a great lineup of speakers for its latest Digital Dealer event. TADA’s leaders travel to various events, including …
Summit success
Dealer network of the future explored in depth The inaugural CADA Summit held Feb. 13 in Toronto generated a lot of buzz, discussion and excitement. In short, it was a big hit. The next day, people at the Canadian International …
Give ‘em something to talk about
HEALTHY DEBATE IS GOOD FOR OUR INDUSTRY Magazines that don’t generate discussions generally don’t matter much to their markets. At Canadian auto dealer, we like to inform and entertain, but we also like to challenge assumptions, and to use the …
Common sense should prevail
Forming new habits isn’t easy but it’s essential As the French philosopher Voltaire once contemplated: “Common sense is not so common.” This is why we gather for conferences, sit amongst our peers and listen to experts present insights that should …
Long live the entrepreneurs
Fighters like Frank Lauria just rise to the challenge The generation of larger-than-life entrepreneurs who ran dealerships in the “good old days” in Canada might be getting a bit gray, and some might not push as hard as they once …
Get your seats dirty
If you want to sell more cars — conduct more test drives. The math is simple. in its 2011 Auto Shopper Behaviour Study, Google studied automotive purchasing behaviour, and vehicle shoppers were asked the following: How useful were each of …
Tablet tales
Canadian auto dealer delivers new tablet edition The role of the tablet device as a communications tool is one of the most interesting technology debates raging. How it all sorts itself out is something that auto dealers need to keep …
The social media mix
It’s the big question with no easy answer Social media is one of the biggest issues facing dealers that nobody can really define, quantify, measure, grasp or figure out what to do about. In this swirl of confusion, there are …
Let’s not forget the magic
Our love affair with cars runs deep After having just spent about 18 hours at the Metro Toronto Convention Centre for media day, followed by VIP night, and then assorted after-hours parties and photo ops, you might think I’d had …
