CUSTOMERS AREN’T ANY MORE DEMANDING, THEY ARE JUST LIKE YOU. During a break in the action at the Nova Scotia Automobile Dealers Association event in April, I checked my email and found a helpful, and instructive message sent from my …
How simple strategies can yield solid results The Trillium Automobile Dealers Association (TADA) is to be commended for once again pulling together a great lineup of speakers for its latest Digital Dealer event. TADA’s leaders travel to various events, including …
Dealer network of the future explored in depth The inaugural CADA Summit held Feb. 13 in Toronto generated a lot of buzz, discussion and excitement. In short, it was a big hit. The next day, people at the Canadian International …
HEALTHY DEBATE IS GOOD FOR OUR INDUSTRY Magazines that don’t generate discussions generally don’t matter much to their markets. At Canadian auto dealer, we like to inform and entertain, but we also like to challenge assumptions, and to use the …
Forming new habits isn’t easy but it’s essential As the French philosopher Voltaire once contemplated: “Common sense is not so common.” This is why we gather for conferences, sit amongst our peers and listen to experts present insights that should …
Fighters like Frank Lauria just rise to the challenge The generation of larger-than-life entrepreneurs who ran dealerships in the “good old days” in Canada might be getting a bit gray, and some might not push as hard as they once …
If you want to sell more cars — conduct more test drives. The math is simple. in its 2011 Auto Shopper Behaviour Study, Google studied automotive purchasing behaviour, and vehicle shoppers were asked the following: How useful were each of …
Canadian auto dealer delivers new tablet edition The role of the tablet device as a communications tool is one of the most interesting technology debates raging. How it all sorts itself out is something that auto dealers need to keep …
It’s the big question with no easy answer Social media is one of the biggest issues facing dealers that nobody can really define, quantify, measure, grasp or figure out what to do about. In this swirl of confusion, there are …
Our love affair with cars runs deep After having just spent about 18 hours at the Metro Toronto Convention Centre for media day, followed by VIP night, and then assorted after-hours parties and photo ops, you might think I’d had …
Survey project to inform dealers about what customers think and feel Canadians have LOTS of ideas and impressions about Canadian auto dealers, automotive brands, and the vehicle purchasing experience. If only dealers could get inside the heads of their customers, …
I’m on another call and my phone rings — again. Soon thereafter, an email arrives. It’s Jim Bell, our popular and colourful Focus on Fixed columnist. When he can’t reach me, he calls publisher Niel Hiscox in the office next …
