If you want to sell more cars — conduct more test drives. The math is simple. in its 2011 Auto Shopper Behaviour Study, Google studied automotive purchasing behaviour, and vehicle shoppers were asked the following: How useful were each of …
Canadian auto dealer takes a look at this facility that incorporates no fewer than four separate automotive retailers and ranks as one of the most unique facilities of its type in Canada. Trying to improve upon something that already exists …
Three new auto dealers have joined the prestigious ranks of the CADA Laureates. Canadian Automobile Dealers Association (CADA) Chairman Al MacPhee announced that Norman Hébert, Jr. of Groupe Park Avenue in Montréal, Que., Christian Chia, of OpenRoad Auto Group, Richmond, …
In our next installment in the Canadian auto dealer and Harris/Decima Research project, we asked Canadians if they are cutting back on spending to compensate for higher gas prices The rising cost of gasoline is a popular topic of conversation …
Tweetiquette tips to win more friends than enemies The majority of what I hear from auto dealers and their employees on the subject of Twitter is: “I don’t get it!” They say, “I don’t understand why Twitter is so valuable. …
Three new auto dealers have joined the prestigious ranks of the CADA Laureates. Canadian Automobile Dealers Association (CADA) Chairman Al MacPhee announced that Norman Hébert, Jr. of Groupe Park Avenue in Montréal, Que., Christian Chia, of OpenRoad Auto Group, Richmond, …
Consumers who are nervous about making the commitment to buy a new or used car now have some added protection from a new loan protection service introduced this week by TD Auto Finance. The new vehicle return program is designed …
Although there’s still much concern regarding the economy, specifically the global economy, given the ongoing debt crisis in Europe, in North America at least, there are signs of recovery. New vehicle sales are expected to continue growing, so far there’s …
Re-focusing its hybrid strategy in recent years, with Lexus models adopting the Hybrid Synergy system found in the Prius, Toyota is also placing emphasis on the technology for its own higher end cars. The automaker recently announced that it will …
DealerRater, the car dealer review web site, announced it reached a significant milestone for the company — the 700,000th dealer review mark. The site currently receives an average of 870 new reviews per day, and on weekdays records a new …
Auto industry leaders from a wide range of sector were praising politicians on both sides of the border for proceeding with a new international crossing for the Windsor-Detroit gateway, and a key point for vehicle trade between the two countries. …
Facebook and Google will both present at the fourth annual DrivingSales Executive Summit (DSES), a digital marketing event for innovative dealers being held October 21-23 at the Bellagio Las Vegas. The session, sponsored by digital marketing leader Dealer.com, will take …
