Having a solid lead process can be the difference between capturing a customer and having them walk out the door Well it’s official. The future is now — we just can’t underestimate the influence of “digital” on the customer journey …
Will BEVs take over the automotive world? Or will hybrids better satisfy buyers? Based on recent mass media coverage, much of it fuelled by the Tesla/Elon Musk hype machine, it seems a forgone conclusion that battery electric vehicles (BEVs) are …
Looking at the pros and cons of three basic types of construction One of the most frequently asked questions I get from dealers is how to go about hiring a general contractor and architect. Choosing a general contractor (GC) and …
Knowing your customers can help keep them satisfied Your customers are important sources of information. The more you know about them, the easier it can be to enhance their satisfaction. That’s why it’s important, especially from a customer relations perspective, …
Make social media work for your dealership Social media may be one of the most under-used marketing tactics in the auto dealership industry. Many dealerships post irregularly, rely on content already created by the brands they sell, or skip over …
Regional policies are creating economic barriers and challenges Canada is well known for being, geographically speaking, one of the largest nations on earth. To fly from Victoria, B.C. to St. John’s, Nfld. would take more than seven hours if a …
Connected and automated vehicle technology part of government plans to improve safety and efficiency on Canadian roads Back in mid-February, Hon. Marc Garneau, Canada’s Minister of Transport, provided testimony to the Transportation and Communications Standing Committee of the Senate, during …
In the face of uncertainty, it’s more important than ever to get prepared The first quarter of 2016 has surprised many and also disappointed a few. With year-to-date new vehicle sales up in most parts of the country, Alberta, Saskatchewan …
How do you drive success at your dealership? The auto industry has a long-standing policy of incentivising dealers and staff based on customer satisfaction scores in surveys. While there is no doubt that the customer experience at the dealership has …
Watch our video interviews with exhibitors at the 2016 NADA Convention & Expo Brian Murphy, Vice-President, Research and Editorial at Canadian Black Book, provides his insights on the customer’s purchase experience, including the issue of transparency, as well as the …
Tools of the trade Technician-friendly Chief aluminum-specific tools GM has approved a group of aluminum-specific tools and equipment by Chief to repair collision damage on the new Cadillac CT6. This includes: • Mobile Dust Extractor – 80L tank (#105-CHD3001) • …
GM is collaborating with ride-hailing company Lyft and its mastermind Logan Green to build a fleet of autonomous vehicles. What impact will this partnership have on the auto industry? Name: Logan Green Occupation: Co-founder & CEO of Lyft Salary/net worth: …
