Category: General

Social strategies

June 13, 2016

Canadian auto dealer spoke with four social media gurus in the auto industry to learn more about their best practices. Here’s what they had to say. Aleksandra Banas, Digital Marketing Manager, Lexus of Edmonton Banas takes a common sense approach …

Setting up shop

June 12, 2016

Shopify makes ecommerce easy. Here’s how the Canadian company became a top performer Online purchases are a huge business, but they can’t happen without the underlying software needed to host the virtual store. Today, many online retailers are relying on …

Manheim Edmonton celebrates grand opening

June 11, 2016

Cox Automotive optimistic about the wholesale auction business Nothing succeeds like success, as they say, and Cox Automotive Canada showed the company is confident and well positioned at Manheim Edmonton. Cox acquired full ownership of Manheim Source Edmonton after a …

Leave your desk behind

Dealertrack launches powerful new cloud-based enhanced vehicle sales and desking tool designed for desktops, mobile and tablet devices Many car buyers say they dislike the experience of being dragged to a salesperson’s desk to complete their sale and then have …

Improving EV adoption

June 11, 2016

EVs aren’t big sellers. But some manufacturers are banking EVs will be the driving force of the future. At least, that’s what Carlos Ghosn, Chair and CEO of Nissan Motor Co. Ltd. and Chair and CEO of France’s Renault Group, …

Lending a helping hand

June 11, 2016

When tragedies strike, dealers are often there to support their communities. Dealer associations across Alberta, in collaboration with the Canadian Automobile Dealers Association (CADA), have rallied together to raise funds for dealership employees affected by the wildfires in Fort McMurray, …

Big, bold, beautiful

June 11, 2016

The show floor at NYIAS was packed with head-turning designs both inside and out The New York International Auto Show (NYIAS) is one of the largest auto shows in North America. Amid dozens of global and North American debuts, there …

Big changes ahead

June 11, 2016

Disruption was the theme of the day at CADEX 2016 It was a packed house at the fifth annual CADEX East Management Conference, as Nova Scotia dealers convened at the Casino Nova Scotia in Halifax on April 15th to discuss …

Embracing diversity

June 11, 2016

New event on women in auto rallies industry together “We’re clearly not doing a good job of recruiting women into the industry. This has hurt our industry and will continue to hurt our industry in the long and short-term.” Maria …

Eye-popping videos

June 11, 2016

If a picture is worth 1,000 words, videos are worth 100 million, said Cheryl Milani, Vice-President of Mobials Inc. Now that YouTube is the second most popular search engine, it’s critical that dealers are using video to connect to their …