Cruising on the open road
Summer is the season of road trips, and consumers might come into your dealership looking for a vehicle suited to highway driving or a winding road to the campground. That means dealers need to be able to list ideas of …
Author: Zara McAlister
The War Years
IN THE FOURTH PART OF OUR HISTORICAL SERIES ON THE DEVELOPMENT OF CANADA’S AUTOMOTIVE RETAIL INDUSTRY, WE LOOK AT THE WAR YEARS OF THE 1940S The Great Depression of the 1930s had created some of the worst times many people …
The road ahead
DIGITAL MARKETING WIZARDS, USED VEHICLE FINANCING GURUS AND AUCTION EXPERTS BRIEFED ATTENDEES AT THE 2015 AUTO REMARKETING CANADA CONFERENCE ABOUT WHERE THE USED VEHICLE MARKET IS HEADED It’s a good time for a new car dealer to be selling used …
Big changes coming
INDUSTRY EXPERT GIVES DEALERS AT THE ONTARIO DEALER DAY EVENT A HEADS-UP ABOUT THE FORCES CHANGING THEIR WORLD Dealers who attended this year’s Ontario Dealer Day event gained some powerful insights about the future of their industry. Chuck Seguin, president …
Movers and shakers
ATTENDANCE UP AT SECOND ONTARIO DEALER DAY EVENT The Trillium Automobile Dealers Association and Co-Auto recently hosted their second Ontario Dealer Day, a day-long trade show and the largest of its kind for Canadian dealers. Attendees met with 75 suppliers …
Google’s ‘Mobilegeddon:’ sink or swim
Whether dealers like it or not, a new Google algorithm has been unleashed and will affect the way consumers find their websites on their smartphones. Google’s latest mobile-friendly algorithm dubbed ‘Mobilegeddon’ ranks a dealer’s website based on its mobile-friendliness. The …
CADA meetings get political
CADA ADDED A DOSE OF POLITICAL FLAVOUR TO THE RECENT BOARD MEETINGS HELD IN OTTAWA The Canadian Automobile Dealers Association wanted to do something different at the recent CADA Spring 2015 executive committee and board of directors meetings held in …
Dream golf trip for lucky dealers
DEALER PRINCIPALS ENJOYED A VIP EXPERIENCE AT THE 47TH RBC HERITAGE TOURNAMENT WHERE THEY MET SOME OF THE WORLD’S TOP GOLFERS — AND THE PLAYERS BEHIND RBC’S AUTOMOTIVE FINANCE Dealer Principal Michael Croxon is a big golf fan. So watching …
Digital ads key in car buying process
Dealers should be harnessing the power of digital advertising to capture potential car buyers, according to new data from Yahoo Canada. In a blog post entitled Talking Autos | Leveraging Digital Advertising to Connect With Canadian Car Buyers, Claude Galipeau, …
Used wholesales prices stable
In the latest Manheim Used Vehicle Value Index report out of the U.S., analysts found the May reading of 123.8 is close to its historic trend line. “A look at the Manheim Index over its entire 20-plus year history shows …
Georgian College Auto Show celebrates 30 years
The Georgian College Auto Show is always a crowd pleaser, and the 2015 show was no exception. Held on June 5-7 in Barrie, Ont., the outdoor student-run auto show — the largest of its kind in North America — kicked …
Auto industry concerned about proposed ORPP
The proposed Ontario Retirement Pension Plan (ORPP) has many small businesses worried, including new car auto dealers. These concerns were reflected in a recent letter addressed to Ontario Premier Kathleen Wynne from the president of the Ontario Chamber of Commerce, …
