Author: Zara McAlister

Honda recalling 50,000 Civics

June 13, 2012

Since it’s debut last year, the 2012 Honda Civic hasn’t exactly witnessed much good news. A delayed introduction following supplier shortages was followed by unfavourable reviews, notably from Consumer Reports, which dropped the car from it’s Recommended list for the …

The world according to Google


Tim Wilson: head of Google’s automotive practice in Canada suggests shaking up your marketing mix and then measuring the results. Mix up your marketing says Google After his numbers-filled rapid-fire blitz presentation at the TADA’s social media boot camp event, …

The art of the test drive

June 5, 2012

Pick the right vehicle, find a nice route, and help your customer relax. Some free test drive tips from test drive pros. With more customers doing their tire kicking online, by the time someone takes the wheel of a vehicle …