Author: Zara McAlister

Restoring trust

May 3, 2016

Consumers think they know how much their used vehicles are worth. They’ve spent hours researching their make and model online to come up with what they think is a fair appraisal. What’s not always factored into the appraisal is mileage, …

The ‘wow’ factor

May 3, 2016

There was a lot to see at the 2016 Canadian International AutoShow, Canada’s largest expo of cars, trucks, concepts, classics and other vehicles. More than 1,000 vehicles were on display at the Metro Convention Centre in Toronto, Ont. from Feb.12-21. …

The auto buyer’s journey

May 3, 2016

The four phases of car buying are thinking, researching, buying and caring. There are three types of buyers that walk into your dealership: “self-serve,” the “facilitator” and the “handhold.” 90% of shoppers make up the self serve and facilitator category, …