While customers have an idea of the vehicle they want before they walk into your store, they might not know who exactly will sell to them and how they will be treated. That gives them anxiety, said DealerRater. According to …
Some experts warn that a debt storm is brewing. Many Canadians are increasingly opting to pay for their new vehicles with extended financing, and could find themselves underwater on their loans within the next few years. In 2015, the average …
Rotary Lift gets close to 190,000 phone calls a year, with many of them questions on lift operation, maintenance and installation, said David Fischmer, the company’s marketing director. In response, the vehicle lift provider has come out with a new …
Americans love hamburgers, and they love being able to grab a quick, inexpensive meal whenever the mood strikes them. And yet, one of that country’s most successful fast-food chains, Chick-fil-A, doesn’t sell any beef, is relatively pricey, and doesn’t allow …
Canadian auto dealer editors come across videos all of the time. Here are some videos worth watching. Texting and driving experiment Teens take it upon themselves to educate distracted drivers and take action to prevent it. See how the distracted …
The four phases of car buying are thinking, researching, buying and caring. There are three types of buyers that walk into your dealership: “self-serve,” the “facilitator” and the “handhold.” 90% of shoppers make up the self serve and facilitator category, …
Every year, the VIP opening gala of the Canadian International AutoShow (CIAS) brings together auto industry executives, dealers, and suppliers for a fun night of celebrations. This year, lead management provider SCI MarketView invited more than 300 members of the …
The Trillium Automobile Dealers Association (TADA) hosted its inaugural Auto Dealers Innovation Series on March 8, 2016 in Ottawa and March 9, 2016 in Toronto. Formerly known as the Canadian Digital Dealer Conference, this educational series was renamed to better …
Porsche dealers beat other brands when it came to responding to online customer inquiries, found a U.S. study. The brand topped the 2016 Pied Piper PSI Internet Lead Effectiveness Benchmarking study, which measures how auto dealers responded to customer inquiries …
British-Columbia based Open Road Auto Group has once again been named one of Canada’s Best Managed Companies for the fourth consecutive year, earning the Gold Standard status. OpenRoad said it is the only B.C. company in the automotive category to …
Wolfgang Hoffmann has left Audi Canada to take the reins as the new President of Jaguar Land Rover Canada. Hoffmann is responsible for overseeing the brand’s Canadian operations, based in Mississauga, Ont. He reports to Joe Eberhardt, President and CEO …
Naked Lime Marketing is now available to Canadian dealers, announced the U.S-based digital marketing and advertising firm. The company offers a suite of services to help Canadian dealers with their digital marketing initiatives, including its Aptus Websites, digital advertising, SEO, …
