Author: Zara McAlister

When common sense rules

How simple strategies can yield solid results The Trillium Automobile Dealers Association (TADA) is to be commended for once again pulling together a great lineup of speakers for its latest Digital Dealer event. TADA’s leaders travel to various events, including …

The used advantage

March 24, 2013

Today, more franchised dealers are looking at the used car market and armed with new strategies and tools, the opportunities to boost business have arguably never been better For franchised dealers, volatility in the new vehicle market over the last …

The art of conversation

A high-tech Florida-based firm enables dealers to form successful Internet relationships with their customers via a time-honored form of communication — talking As human beings, we are by nature social creatures. We like to engage with one another, take part …