Aspen Marketing Services and Volvo Cars of Canada Corporation have announced a partnership. The partnership sees Aspen becoming a preferred supplier of a newly developed Aftersales Customer Retention (ACR) program offered exclusively to 44 Volvo dealers in Canada. “Volvo Cars …
The California-based auto marketing and consulting firm AutoPacific has released the results of its 15th-annual Vehicle Satisfaction Awards (VSA), which are intended to help consumers make informed vehicle purchase decisions. AutoPacific’s Vehicle Satisfaction Awards, based on a study of over …
Sym-Tech announced it has promoted Julie Sebastian to the post of Senior Regional Manager. Sebastian joined the company thee years ago as regional manager for the Southwestern Ontario region. Sebastian has more than 25 years experience in the retail automotive …
Regulators and consumers are exposing fake reviews When I searched the phone number of a used goods store where I shop for guitars and musical gear, I read the shop’s only online review posted in Google. It was negative, and …
Got an opinion? We’d love to hear it. The first thing you’ll notice in this issue of Canadian auto dealer is that my picture replaces the picture of our longtime editor Gerry Malloy in this spot. But all is well …
Sales tools make it easier to provide customers instant answers on pricing From the time a potential buyer sits down at the sales desk, the clock is ticking. They have questions, your sales people need to provide answers — …
Used-market could decline over next few years Trade-ins provide the primary supply of used vehicles for dealerships to sell. But off-lease and off-fleet vehicles are major second- ary sources of used inventory. It’s no secret that both new-vehicle leases and …
Why aren’t small-car sales soaring? Gasoline prices have been rising steadily since last September. As this is written, Regular gasoline is running in the range of $1.28/litre in the Toronto area and if the current rate of increase continues, prices …
Dynamic entrepreneur Mike Trotman shares recipe for success When we last caught up with B.C. auto dealer Mike Trotman, he had just been named to the prestigious Top Forty under 40 list by Business in Vancouver magazine. In the course …
NADAguides has just released its NADAguides Annual Best Car Buys for 2011. The report is based on an in-depth scoring system developed by NADAguides using criteria that matters most to consumers including price, first-year depreciation value, fuel efficiency, warranty coverage, …
The U.S. Patent Board has crowned General Motors number one in its quarterly report. The report outlined GM as the number one innovator of the 182 companies in the Board’s report. The parameters for the report were based on measurements …
A loud buzzing noise may be the key to coaxing high-risk customers into payments. For dealers who want to track poor credit customers who default or make late-payment fees, the new Payment Reminder Buzzer, by Rocky Mountain Tracking, may help. …
