Author: Carina Ockedahl

Mastering leads

November 22, 2017

Digital lead management has evolved as its own discipline. Are dealers adapting to this new digital landscape? Digital leads are a critical component of dealership success, and some dealers are struggling to adapt their response to meet consumer expectations. The …

Millennial Misunderstandings

November 22, 2017

They will soon be buying and servicing more cars and will make up a big part of your future workforce. Are you ready? For some, the next generation of auto retail consumers appears unproductive, impatient and self-entitled. But what if …