The way to a millennial’s heart is through Facebook and Instagram If there is one tool that dealers should be focusing on to better service, connect and engage millennials in their business — it’s their social media efforts. At least, …
As the tools to buy and sell used cars online continue to evolve, dealers need to get a handle on which tools and platforms best serve their market. Success in today’s used vehicle business requires all the usual approaches: digital …
With the proliferation of technology in today’s vehicles, and with so many models available, manufacturers are providing more help than ever to arm their front line sales teams. Canadian auto dealer talks to two OEMs to find out what they …
Consumer demand for tire storage has increased over the years, and as a result it has presented dealerships with both opportunities and problems to consider as they aim to meet this growing customer need. A decade ago, only 20 per …
Following a tense G7 Summit in Charlevoix, Que., U.S. President Donald Trump once again raised the threat of a 25 per cent tax on vehicle imports from Canada as a retaliation to Prime Minister Justin Trudeau’s dollar-for-dollar “countermeasure” tariffs on …
The Canadian Automobile Dealers Association (CADA) has officially launched its national Auto Career Start campaign aimed at promoting the many and diverse career opportunities available at dealerships across the country in an effort to garner more talent. The announcement was …
Dealers struggle with hiring and retention strategies even though the automotive industry is booming and job creation doesn’t appear to be slowing down any time soon. Could it be that they simply need to tweak their methods? Recruitment and retention …
[Best_Wordpress_Gallery id=”56″ gal_title=”CADEX 2018″] Canadian auto dealer was in Halifax for the NSADA’s CADEX event. Read our event recap. Mark Buzzell Keynote Mark Buzzell, President and CEO of Ford Motor Company of Canada, kicked off the sixth annual CADEX conference …
Hyundai Auto Canada has been recognized as one of 2018’s Best Workplaces in Canada, and that may have something to do with how the company manages the hiring and retention aspect of their business. “The thing that makes us a …
Ottawa-based S. Dilawri Automotive Group has selected Motoinsight to implement its omni-channel car-buying platform across their 10 dealerships. Known as MotoCommerce, the platform fully integrates digital and physical shopping so that customers are able to complete their purchasing journey however …
From the implementation of better technology to improving menu presentations and offering greater transparency, F&I is shifting towards a more customer-centric process Learning about finance and insurance options remains one of the least pleasant aspects of the car buying experience …
How a travel incentive provider is using vacation programs to help dealers entice customers and differentiate themselves from the crowd Dealerships that struggle to stand out among the crowd risk losing new and returning customers, along with any chance of …
