Canadian car dealers from coast to coast continue to give generously of their time and resources to support worthy causes, and to build stronger communities. It’s time we recognized a few more of them. Canada’s car dealers are among the …
Winnipeg-based firm puts the customer experience at the core of its lead management tools to help dealerships boost sales For dealerships, correctly handling every digital lead, and in a timely manner, is a key differentiator. As consumer expectations rise for …
Your customers are ready for highly connected vehicles. Are you ready to sell them? If you’ve dawdled in training your sales staff on automated and connected vehicle technology, help is at hand. A variety of OEM and government initiatives are …
Car dealers are trusted with a wide range of customer and internal data. But harbouring this information digitally can make them a target for cybercriminals looking to gain access to their systems — “either to steal data or to hold …
An Ontario-based provider of high-resolution digital photos of new and used cars is helping dealers increase interest and sales The use of stock images for new and used online vehicle listings can negatively impact a dealership’s business, whereas custom quality …
The way to a millennial’s heart is through Facebook and Instagram If there is one tool that dealers should be focusing on to better service, connect and engage millennials in their business — it’s their social media efforts. At least, …
As the tools to buy and sell used cars online continue to evolve, dealers need to get a handle on which tools and platforms best serve their market. Success in today’s used vehicle business requires all the usual approaches: digital …
With the proliferation of technology in today’s vehicles, and with so many models available, manufacturers are providing more help than ever to arm their front line sales teams. Canadian auto dealer talks to two OEMs to find out what they …
Consumer demand for tire storage has increased over the years, and as a result it has presented dealerships with both opportunities and problems to consider as they aim to meet this growing customer need. A decade ago, only 20 per …
Following a tense G7 Summit in Charlevoix, Que., U.S. President Donald Trump once again raised the threat of a 25 per cent tax on vehicle imports from Canada as a retaliation to Prime Minister Justin Trudeau’s dollar-for-dollar “countermeasure” tariffs on …
The Canadian Automobile Dealers Association (CADA) has officially launched its national Auto Career Start campaign aimed at promoting the many and diverse career opportunities available at dealerships across the country in an effort to garner more talent. The announcement was …
Dealers struggle with hiring and retention strategies even though the automotive industry is booming and job creation doesn’t appear to be slowing down any time soon. Could it be that they simply need to tweak their methods? Recruitment and retention …
