It’s true that amazing customer service is timeless. In the age of the Internet, the experience and opinion of one person can influence hundreds through social media and thousands through review websites such as DealerRater and Yelp.
Make social media work for your dealership Social media may be one of the most under-used marketing tactics in the auto dealership industry. Many dealerships post irregularly, rely on content already created by the brands they sell, or skip over …
This past November, I represented the New Car Dealers Association (NCDA) of BC on a trade mission to China along with the province’s Premier Christie Clark, and spoke at the annual convention of the China Automobile Dealers Association (CADA). We …
BLAIR QUALEY SHARES HIS TIPS ON HOW TO GET MILLENNIALS OFF THEIR MOBILE DEVICES AND INTO SHOWROOMS For a long time, the car sales experience has focused on baby boomers. With unprecedented disposable income, this demographic has traditionally led to …
CANADIAN AUTO DEALER WELCOMES BLAIR QUALEY, OUR NEW COLUMNIST FROM WESTERN CANADA WHO WILL PROVIDE A REGULAR PERSPECTIVE ON ISSUES AFFECTING AUTO DEALERS As another year passes into the rear view mirror, now is the perfect time to look back …
