New vehicle technologies require highly-trained workers One thing that can safely be said about the automotive industry and our society in general is that the rate of change and the impact of change is unprecedented. For evidence of this observation …
Ottawa must be prepared to intervene in economy Despite months of what’s consistently been branded a “recovery” in the wake of the recession of 2008 and 2009, we find ourselves once again in very uncertain waters. As of this writing, …
Uninformed sales staff will turn buyers away It might seem like a minefield, trying to navigate through the features and technology on modern vehicles. Yet armed with product knowledge, learning about them can be a relatively painless experience, both for …
A look at how dealers are enticing customers into their stores and keeping them over the long-term In this age of fickle consumer spending patterns, instant media access and a bewildering choice of products and services on offer, it can …
Digital marketing guru Jared Hamilton shares his insights The Internet has hit the auto industry in a very big way. It touches virtually 90 per cent of all consumers and affects every single profit center within a dealership. There is …
Finance and Insurance departments adapt to offer more choice Finance and insurance (F&I) departments are doing quite well. According to an Automotive News survey in February, managers were optimistic that 2011 would see even better returns than 2010. Sixty-three percent …
Brent Marshall shares the ingredients for fun and profits Some guys just love their jobs, love life, and their communities. It shows up not only in their words, but in their actions. Brent Marshall, the dealer principal with Northland Chrysler …
Dealer phone call leads to lunch chat In my first editor’s note in this space, I wrote that I loved getting reader feedback and hearing from dealers. That’s why I was so happy to pick up my phone and hear …
We are a dealer-owned magazine. As the only dealer-owned publication that reaches all of Canada’s franchised new car dealers, it’s our role to represent dealer interests. That mandate hasn’t changed in the seven years we’ve been publishing Canadian auto dealer …
Two experts from Google took the stage at the Driving Sales Executive Summit conference yesterday in Las Vegas, Nevada to give dealers tips on how to drive more traffic and convert more online visitors into offline sales. Jonika Hoomes, Google’s …
For dealers thinking (or perhaps hoping) that social media is a fad that will soon pass, think again, say experts at the Driving Sales Executive Summit held this week in Las Vegas, Nev. The focus of the three-day event is …
Toyota Canada has thrown its support behind the Winnipeg Jets with a major sponsorship and marketing package to help celebrate the return of another NHL franchise to Canada. Toyota sponsored the opening night game against the Montreal Canadiens, and as …
