A ruling that would require the mandatory installation of backup cameras on all cars and light trucks sold in the U.S., is still on the table, according to National Highway Traffic Safety Administrator David Strickland. Speaking during an interview with …
HOW SOLID BUSINESS PRACTICES OFTEN GET SHELVED FOR TRIVIAL REASONS We once listened to a mass merchandiser who had a very interesting theory. It was that most successful businesses eventually fail because they stopped doing the things that made them …
For dealers, the idea of being able to showcase your inventory in front of as many eyes as possible is one of the key drivers in helping generate new business. Do it effectively and you’ll often see the results with …
Recently, CarProof, Canada’s leading source of used vehicle reports, organized an exclusive dealer training event in Montreal, Que. at the Marriott Chateau Champlain. Due to the rapid growth in online advertising and social media, the ways in which to reach …
RIFCO National Auto Finance Corporation, a subsidiary of Rifco Inc. recently announced that it had closed a $70 million secured revolving line of credit from Wells Fargo. The term of the facility is three years. This facility replaces previous $10 …
COMEDIAN TRACY MORGAN SHARES HIS LOVE OF JAGUARS Tracy Morgan gained fame as a cast member on Saturday Night Live. He was best known for his impersonations of Aretha Franklin, Mike Tyson, and Star Jones. Nowadays, he plays Tracy Jordan …
WHY ITS IMPORTANT TO UNDERSTAND THAT THE NUMBERS DON’T NECESSARILY REPRESENT THE REAL WORLD Fuel consumption is a major factor in the purchase decision for many new-vehicle buyers — a fact supported by both consumer surveys and anecdotal experience. As …
HOW A POTENTIAL VEHICLE ISSUE CAN BE A GOOD WAY TO BUILD SOLID RELATIONSHIPS It goes without saying that vehicle recalls, once identified by both OEMs and Transport Canada, must be notified to both dealers and their customers. Today, raised …
OVERCOMING THE DISCONNECT BETWEEN CONSUMERS AND DEALERS WHEN IT COMES TO SOCIAL MEDIA TOOLS As my regular column followers will attest, I often refer to the disconnect between consumers and auto retailers. In the fall of 2011, I was fortunate …
2012 HAS BEEN A GOOD YEAR, BUT COULD 2013 SHAPE UP TO BE BETTER STILL? Perhaps by the time you read this you won’t even have brought back the empties from your New Year’s Eve party. Twenty-twelve and all of …
WEIGHING IN THE PROS AND CONS WHEN IT COMES TO PAYMENT OPTIONS FOR YOUR DIGITAL SALES AND MARKETING STAFF A common question I get in speaking to the thousands of dealers I face per year is, “should I or shouldn’t …
WHY DEVELOPING QUALITY CONTENT IS KEY TO SUCCESS ONLINE How are shoppers using search engines is a question I am often asked. So let me ask you some questions before I answer this one: How do you use a search …
