News

The used game is shifting

July 12, 2019

Selling used vehicles is increasingly moving towards digital, which is poised to dominate in the future. Dealers looking to stay in the game will need to get their digital strategy in order and consider some new approaches. The used vehicle …

The training game

July 12, 2019

OEMs are implementing more technology elements into their products advisor training to help boost engagement Vehicle manufacturers are increasingly using technology to improve product training for dealers, adding things like virtual reality and gamification to their repertoire of tools. One …

Fixing cracks in the customer experience

July 12, 2019

Dealerships are turning to technology and new processes to help improve customer experience and boost loyalty Survival in today’s automotive market may hinge on a car dealership’s ability to provide an integrated customer experience strategy — a key factor in …

Auto Show Ignites Passion

July 12, 2019

Solid industry and community support for student-run Georgian College Auto Show On the opening day of the 34th Georgian College Auto Show in Barrie, the sun shone brightly, as did the students from the Automotive Business School of Canada program …

Collision rocks Toronto

July 12, 2019

25,000 descend on Toronto for massive tech conference that touched on auto industry trends. When you say “collision” to car dealers, it means something completely different. But the type of collision that crashed into Toronto and turned the city upside …

Amazing Collisions

Collision is generally a negative term — something people try desperately to avoid. But for many of the 25,000 people from around the globe who visited Toronto in May to attend the Collision conference — one of North America’s largest …

Staying ahead of change

Products must continually evolve to remain relevant to the changing needs of their customers. Ideally, product designers will anticipate those needs and stay a few steps ahead of their customers. This is true of all products — including magazines. When …

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