Kijiji Autos recently announced the upcoming launch of a new digital solution meant to boost leads and help dealers better target and advertise their inventory.
Scott Neil, Senior Director of Commercial Business at Kijiji, presented the news during the 2019 DealerTalk conference in Montreal, Que., on October 2. In an interview with Canadian auto dealer, Neil said the solution, known as Audience Engine, helps drive more leads and sales to the dealership.
“We take the audience data that we have across over 200 categories on Kijiji and Kijiji Autos, and we combine that with the insights on Facebook and the Google Display Network, to display your inventory to people who are looking (to purchase) a car, and help drive leads to your dealership,” said Neil.
He also said Kijiji had been working on the solution for “quite some time” to build and perfect the technology. The team has been testing it over the last six weeks, and they are seeing “great results.”
“We are seeing a cost per lead around $14, which is very phenomenal, considering many dealers are probably experiencing more like $30-70 cost per lead, so we are very excited about that and we think it will be very effective, and an effective ROI solution for dealers.” said Neil.
In a news release, Kijiji said the pilot for Audience Engine has seen an average cost per lead of $13.90 for lead campaigns, and an average cost per thousand impressions of $9.15 for traffic campaigns.
Audience Engine is expected to launch in November, and is the first part of an upcoming suite of Kijiji Autos solutions.
