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Figuring out the AI equation

May 3, 2024

Artificial intelligence and machine learning are becoming integrated into many aspects of a dealership’s operations Mention artificial intelligence and how it is being used by dealerships in marketing, sales, finance and service, and you’ll discover it already exists but just …

Neuroscience meets marketing

May 3, 2024

A Montreal-based start-up, Hippoc, says it found a way to combine artificial intelligence (AI) and neuroscience to develop advertising and multimedia strategies. The company’s founders, Jean-Maxime Larouche, CEO of Hippoc, and Kévin Combe, co-founder, developed the vision where AI and …

The countdown is on

Will we beat the clock to achieve our zero emission vehicle adoption goals? From the point of view of the automotive industry, the more relevant question is: will we beat the clock in achieving our sectoral GHG emission reduction goals? …

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