What to do about AI?
I was having lunch a couple of weeks ago with the head of a dealer group whose company I very much enjoy, and whose views I very much respect. We have lunches like this every so often, just to trade notes on what’s going …
News
Your variable training focus for 2024
Part 2 of 2: Going back to basics is going to help boost your sales results in 2024 In the first part of our series on variable training, we dealt with showroom sales processes, digital sales processes, walkaround vehicle presentations …
Digital marketing trends reshaping auto retail
Québec’s Law 25 is a prelude for what’s coming up in Canada, while CDP (customer data platform) is more than just cooler talk among digital marketers. These trends are set to reshape the industry, as consumer data collection takes on …
Are you creating devoted customers?
Forbes’ Customer Experience All-Stars have lessons dealerships can learn. To gain inspiration on how to elevate your customer experience, it is useful to widen your lens and look at high-performers across other industries. In February, Forbes released their second annual …
Are you greeting customers properly?
A proper greeting process will boost your revenues Hopefully you were able to listen to some appointment phone calls. What did you learn? Did they go the way you expected them to? Was the ending of the call enough to …
Understanding the numbers
When looking at financial reporting in the dealership environment, not all reports are created equal I admit it, a deep discussion on financial reporting isn’t the most stimulating topic in the automotive space. It’s not the first thing we think about …
Figuring out the AI equation
Artificial intelligence and machine learning are becoming integrated into many aspects of a dealership’s operations Mention artificial intelligence and how it is being used by dealerships in marketing, sales, finance and service, and you’ll discover it already exists but just …
Neuroscience meets marketing
A Montreal-based start-up, Hippoc, says it found a way to combine artificial intelligence (AI) and neuroscience to develop advertising and multimedia strategies. The company’s founders, Jean-Maxime Larouche, CEO of Hippoc, and Kévin Combe, co-founder, developed the vision where AI and …
The countdown is on
Will we beat the clock to achieve our zero emission vehicle adoption goals? From the point of view of the automotive industry, the more relevant question is: will we beat the clock in achieving our sectoral GHG emission reduction goals? …
Better collaboration will fuel growth
Getting better results from your financial services office is a team sport. Every dealership is unique. Each general manager has their own idea of what makes their dealership successful and how to approach meeting those goals. They’ll understand what the …
Rick Blacker assuming role of MVRO President
As the new incoming president of the Motor Vehicle Retailers of Ontario and the future president of the Canadian International AutoShow, Rick Blacker can turn to his business partner if he wants any advice. That’s because Rick is Vice President …
New Mercedes-Benz Toronto Queensway opens adjacent to first AMG Brand Centre
A new Mercedes-Benz dealership recently opened in Ontario. The 140,000 square-foot Mercedes-Benz Toronto Queensway facility is described as “state-of-the-art” and placed adjacent to the first AMG Brand Centre in North America. In a news release, Mercedes-Benz Canada described the AMG …
