Reynolds and Reynolds restructured its dealer agreements to make them simpler, shorter, and more streamlined, according to a company news release.
“We’ve been working with dealers so they feel more comfortable in their relationship with us, and an important part of that is their contracts,” said Chris Walsh, President of Reynolds. The company said it is modernizing and simplifying the terms and conditions of the contracts, thereby reducing the overall size by about half. Walsh said the more
condensed agreements represent Reynolds’ new way of doing business. “They are now more in line with the marketplace,” he said.
The changes are meant to help dealers spend more time and energy on their business by getting rid of friction points.
“With Reynolds products, whether they want to retail to their customers in-store, online, or a combination of the two, dealers can rest assured they don’t have to sacrifice anything,” said Walsh. “Now, they can also rely on an agreement that is clear and concise.”
The company started using the updated agreements as of March 18 for new customers, returning customers, and existing customers who renew. This includes Canada, where new contracts are being used as well, with the exception of Quebec.



