Ian MacDonald, Vice President of Strategic Marketing, autoTRADER.ca, talks about TRADER’s recent survey on what will prompt consumers to purchase a vehicle, and discusses the three areas dealers need to cover to help consumers on that path.
Todd Phillips is the editorial director of Universus Media Group Inc. and the editor of Canadian auto dealer magazine. Todd can be reached at tphillips@universusmedia.com.
In response to the ongoing auto tariff situation the federal government has announced a series of supportive measures aimed at protecting workers and helping businesses adapt. The announcement, made by Rechie Valdez, Minister of Women and Gender Equality and Secretary …
Recent data released by the Clarify Group reveals that Canadian auto shows continue to play an important role in the new car buying journey for consumers — even as OEMs shift marketing strategies and tighten their budgets. The automotive research …
Dealerships are facing mounting pressure from tariffs, rising costs and softening demand, according to an insight from MNP. Tariffs are now showing up in wholesale pricing, parts availability and conversations with original equipment manufacturers, making day-to-day operations harder to manage …
Canada’s used wholesale market slipped again in the week ending Jan. 10, with pricing down 0.41 per cent as trucks and SUVs continued to lead the decline, according to this week’s Market Insights report from Canadian Black Book. Truck and …
The U.S. auto market showed signs of slowing in April, according to Cox Automotive’s latest Auto Market Weekly Summary, as consumers pulled back on vehicle spending amid elevated fuel costs and growing affordability concerns. April’s seasonally adjusted annual rate (SAAR) …
After more than 20 years as President and CEO of Global Automakers of Canada, David Adams has decided to retire. Adams announced his decision on LinkedIn earlier this week. He told Canadian auto dealer he had been thinking about it …
