Video interview: Ian MacDonald discusses TRADER’s survey: consumers want incentives to buy

Ian MacDonald, Vice President of Strategic Marketing, autoTRADER.ca, talks about TRADER’s recent survey on what will prompt consumers to purchase a vehicle, and discusses the three areas dealers need to cover to help consumers on that path.

About Todd Phillips

Todd Phillips is the editorial director of Universus Media Group Inc. and the editor of Canadian auto dealer magazine. Todd can be reached at tphillips@universusmedia.com.

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