The global in-vehicle infotainment market is expected to grow from US$23.07 billion in 2025 to US$40.49 billion by 2032, according to a new MarketsandMarkets forecast released Monday.
The research firm pegs the market’s growth rate at a compound annual growth rate of 8.4 per cent over the period, pointing to a rapid shift toward software-defined vehicles and more connected digital cabins.
MarketsandMarkets says passenger cars will remain the largest segment, driven by high global production volumes across gas, hybrid and electric models. The report notes that infotainment screens in mass-market vehicles commonly range from three to 10 inches, while larger displays are gaining traction as automakers compete on interior technology.
Android-based infotainment is projected to be the fastest-growing platform segment as more automakers adopt Android Automotive OS and build app-based ecosystems around it. That shift could shorten development cycles and make over-the-air updates a bigger part of the ownership experience. However, it also raises higher expectations around cybersecurity and certification costs.
Regionally, Asia-Pacific is forecast to be the largest market, supported by strong vehicle production in countries such as China and India, and growing consumer demand for connected features like navigation, streaming and voice assistance.
The takeaway is practical: infotainment is no longer a “nice-to-have” option. Buyers are increasingly shopping for vehicles like rolling smart devices, and trim walkarounds will need to explain screens, connectivity, update capability and usability just as clearly as fuel economy or powertrain choices.
