Cox Automotive is officially bringing Kelley Blue Book to Canada in 2019. The company made the announcement to coincide with the opening of the Automotive Conference and Expo (ACE) in Niagara Falls, Ont., April 10-11, 2019.
KBB is considered one of the industry’s most trusted resources for vehicle valuations. “Kelley Blue Book is the leading provider of vehicle valuations in North America and we’re excited to announce its upcoming launch to our Canadian dealers, OEMs and lenders,” said Maria Soklis, President, Cox Automotive Canada. “It adds to our already strong and extensive line up of industry leading brands and services to better serve our clients and help shape the transformation of our industry into the future.”
The company will also replace Manheim Market Report by leveraging the data of Cox Automotive and Kelley Blue Book to provide more robust vehicle valuations. It will also be fully bilingual. “The ongoing introduction of our brands and services in a way that is relevant to our market is a testament to our ongoing commitment to the Canadian automotive industry,” said Soklis.
KBB aside, the company is also introducing new capabilities for Dealer.com in Canada, as well as enhancements for Dealertrack, including enhanced digital contracting workflow, and a superior online shopping experience with Dealertrack’s Digital Retailing tools, including new features such as Reserve it Now and Protection Driver coming later this year.
The company is also releasing details about Manheim’s new Open Digital Marketplace online auction platform that leverages physical auction sites and services to provide an online experience from any device, delivering a one-stop shop online experience.
