TRADER has joined a growing number of companies offering live chat solutions to help Canadian car dealers meet consumer demands for a better car shopping experience. The company said its new chat, text and in-app messaging platform allows consumers to …
For the past decade or so, we have all witnessed more and more of our interactions taking place in the digital world — including the process of car buying. I recently attended the 23rd Digital Dealer Conference & Expo in …
Autotrader has released a list of the 10 most-searched new cars on its website in celebration of the company’s 20th Anniversary. The online car shopping site was considered to be the first of its kind (nationwide) when it was established …
Cox Automotive is launching a new audience extension program to help OEM’s and regional associations increase the performance of their social media advertising. The service uses real-time website behavioural data from Autotrader and Kelley Blue Book, two well-known U.S. third-party …
Carology event helped dealers navigate ever-changing world of digital marketing The automotive digital landscape keeps shifting drastically. But there’s no need to fear. There are tactics dealers and OEMs can use to stay ahead of the curve. At TRADER Corporation’s …
Some argue third party lead brokers could disrupt dealers by developing direct relations with their customers. Others say they are a valuable and necessary part of the auto retail ecosystem. Canadian auto dealer explores the topic. Third-party consumer sites are …
Single vehicle shoppers may want to check out a survey exploring the role of the automobile in modern-day dating. Released just in time for Valentine’s Day by autoTRADER.ca, the results show that 92 per cent of Canadians find it appealing …
Have you ever surfed the Carvana website? The U.S. online-only used car dealer allows you to shop, finance and trade in a vehicle, all from the comfort of your couch.
Autotrader in the U.S. has come out with its recommendations of reliable and budget-friendly vehicles for recent school graduates. The editors at Autotrader came up with nine new and CPO vehicles that they said would suit a young buyer’s lifestyle, …
BLAIR QUALEY SHARES HIS TIPS ON HOW TO GET MILLENNIALS OFF THEIR MOBILE DEVICES AND INTO SHOWROOMS For a long time, the car sales experience has focused on baby boomers. With unprecedented disposable income, this demographic has traditionally led to …
Autotrader is reminding consumers that the inside of a vehicle is just as important as the outside. “After all, that’s where you spend most of your time. So we wanted to create a list with the best of the best …
IS YOUR DIGITAL HOUSE IN ORDER? Leads are the lifeblood of our industry. They’re what keeps the keyboards clicking, phone dialers busy, and help most dealerships drive more customers into their showrooms. As I write this traveling back from the …
