Fight club
Meet UFC star Sean “The Punisher” Pierson “Right now I’m in love with my car. I’m not going to lie. I like it when people see me driving around in a BMW.” Sean “The Punisher” Pierson dumped his career as …
News
Sales bounce back in May
After a minor softening in April, new vehicle sales in Canada bounced back strongly in May, exceeding those in the same month last year by 17.9 per cent — the greatest year-over-year monthly increase since February 2010. That big number …
Chrysler seeks greater social media “buzz”
As part of its Ride and Drive program, Chrysler Group is looking to expand its marketing efforts beyond the traditional realms of advertising banners and TV ads. The latest push is to market products via new avenues such as malls, …
f-iresource celebrates first anniversary
F & I is often one area of dealership operations that can either prove to be a huge profit centre or source of frustration. However, with companies like f-iresource, those dealers that have traditionally struggled with business office profits have …
Kia dealers and Whitecaps join forces for KidSafe
On June 10, Kia dealers in the Greater Vancouver area will join forces with Whitecaps FC (Football Club), for a KidSafe Day at B.C. Place during the club’s game against the Houston Dynamo. The objective is to raise money in …
New compact mobile cabinet for service department
An easy to maneuver compact mobile cabinet helps make life easier for your service technicians, says Rousseau. Rousseau says its smart compact mobile “L” cabinet offers great flexibility for those in your service department. The cabinet was designed to be …
Why Internet budgets are bad
Go with what works, not with what was budgeted Too many dealers are limiting their success online and hampering profitability because they have Internet budgets. Having an “Internet budget” is the result of a short sighted marketing approach that helped …
Vancouver Auto Show lights it up
The Vancouver International Auto Show showcased an exciting roster of new 2013 vehicles, many making their Canadian debut. BMW brought to the West Coast its 6 Series Gran Coupe for its North American debut after it was premiered to the …
The world according to Google
Tim Wilson: head of Google’s automotive practice in Canada suggests shaking up your marketing mix and then measuring the results. Mix up your marketing says Google After his numbers-filled rapid-fire blitz presentation at the TADA’s social media boot camp event, …
The price is right
Understand the differences between U.S. and Canadian vehicle prices While Bob Barker is currently more closely associated with wanting to spend close to one million dollars to ship two elephants from the Metro Toronto Zoo down to an elephant sanctuary …
The art of the test drive
Pick the right vehicle, find a nice route, and help your customer relax. Some free test drive tips from test drive pros. With more customers doing their tire kicking online, by the time someone takes the wheel of a vehicle …
Tablet tales
Canadian auto dealer delivers new tablet edition The role of the tablet device as a communications tool is one of the most interesting technology debates raging. How it all sorts itself out is something that auto dealers need to keep …
