Go with what works, not with what was budgeted Too many dealers are limiting their success online and hampering profitability because they have Internet budgets. Having an “Internet budget” is the result of a short sighted marketing approach that helped …
The Vancouver International Auto Show showcased an exciting roster of new 2013 vehicles, many making their Canadian debut. BMW brought to the West Coast its 6 Series Gran Coupe for its North American debut after it was premiered to the …
Tim Wilson: head of Google’s automotive practice in Canada suggests shaking up your marketing mix and then measuring the results. Mix up your marketing says Google After his numbers-filled rapid-fire blitz presentation at the TADA’s social media boot camp event, …
Understand the differences between U.S. and Canadian vehicle prices While Bob Barker is currently more closely associated with wanting to spend close to one million dollars to ship two elephants from the Metro Toronto Zoo down to an elephant sanctuary …
Pick the right vehicle, find a nice route, and help your customer relax. Some free test drive tips from test drive pros. With more customers doing their tire kicking online, by the time someone takes the wheel of a vehicle …
Canadian auto dealer delivers new tablet edition The role of the tablet device as a communications tool is one of the most interesting technology debates raging. How it all sorts itself out is something that auto dealers need to keep …
A new study finds dealers are bowing out of the industry but many are unprepared for what’s next Almost 30 per cent of Canadian auto dealers say they expect to shut it down or leave the business in the next …
A tour of BMW-Mini Langley in B.C In the second installment of our new series profiling some incredible dealerships, Canadian auto dealer looks at a B.C. store that boasts, among other things, the country’s first BMW M dedicated showroom. There’s …
Dealers who don’t plan ahead are gambling with their wealth Dealers by their nature are gamblers. All have risk as their middle name and go to sleep every night with millions of dollars of debt. Our business is not for …
The New Car Dealers Association of B.C. will be hosting sessions on succession planning through 2012 following a recently issued report by PricewaterhouseCoopers and DesRosiers Automotive Consultants that showed 30 per cent of auto dealers planned to retire or leave …
Canadian Automobile Dealers Association urges dealers to support program After months of negotiation, the Canadian Automobile Dealers Association (CADA) announced that all parties agreed to support the National Automobile Dealer Arbitration Program (NADAP) for another five-year term until January 2017. …
Internet expert offers “magic tricks” for your website I am sure you have had it happen to you before. Maybe you were aware of it or maybe you thought it was just a coincidence? I am talking about retargeting which …
