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Navigating the tariff storm

August 20, 2025

Survival strategies for Canadian dealers How can dealers maintain sales momentum if a 25 per cent U.S. automotive tariff is sustained? The Canadian auto landscape has been fundamentally reshaped by the implementation of 25 per cent tariffs on Canadian automobiles that came …

How to maximize ROI on event sponsorships

August 20, 2025

Cutting a cheque is just the beginning — you need to build an event strategy Sponsoring an event can provide many benefits for your business, particularly when properly aligned with your target audience and brand positioning.  Participation can generate familiarity, …

Tech shortages require new approaches

August 20, 2025

Chasing solutions to the skills shortage in the auto sector The auto sector is no different than other highly-skilled and tech-based industries that face a wave of retirements in the coming years. And while skills training and recruitment has been …

Do auto shows still matter?

August 20, 2025

OEMs might have different priorities, but research shows consumers remain keen on attending Samuel Clemens, more commonly known by his pen name, Mark Twain, has many famous quotes attributed to him — some real, some fabricated.  One of his many …

To learn AI, look outside auto

August 20, 2025

You won’t find the most cutting-edge tech at the next dealer conference I love attending events and conferences all over the country and internationally. They are energizing and I always leave with new tactics, strategies and ideas to help dealers …

How high is up?

On and off again tariffs and trade wars creating uncertainty and business anxiety How high is up? That was a trick question that my Dad used to ask me when I was a kid.     Of course, the question …

Mastering EV sales

August 20, 2025

Even with slumping demand, vanishing rebates and changing priorities, some dealerships are all charged up about EV sales These are interesting and challenging times for dealers selling electric vehicles because some manufacturers are actively promoting their EV production plans while …

中国领先 (China Pulls Ahead)

August 20, 2025

引领世界 (Lead the world) A group of Canadian car dealers took an intensive deep dive into the inner workings of the Chinese auto industry in April with a five-day study tour led by the Canadian Automobile Dealers Association. They came back home …

Meet the 2025 CADA Laureate winners

August 20, 2025

Celebrating dealer excellence in three categories: Ambassadorship, Business Innovation and Retail Operations. Each year since 2006, three car dealers are named CADA Laureates. It’s an exclusive group, and recognizes outstanding career success and achievement.  From among the 3,200 car dealers …

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