Every year, automakers spend millions to advertise their new models during the Super Bowl, but does the inflated cost of air space actually translate into increased sales? Not always, according to a new report from CarWoo! that analyzed the interest …
With more people attending and more vehicle introductions, Motor City had most certainly regained its mojo at the 2012 North American International Auto Show Although it enjoys premium status as one of the major events on the calendar each year, …
Last year’s results reveal a shifting marketplace By now it’s old news that mediocre December sales in Canada — up just 2.6 per cent from the same month in 2010 — held 2011’s new vehicle total to 1,585,519 units. That …
Event organizers are feeling bullish about thestrength of Canada’s automobile industry, after the 2012 Canadian International AutoShow finished its 10-day run on Sunday, Feb. 26 with an all-time record attendance of 316,751. This tops the previous attendance record, set in …
The Canadian Automotive Institute (CAI) in Barrie recently celebrated its success with a rebrand and name change to the Automotive Business School of Canada. “We would like to dispel the myth that automotive jobs are in jeopardy. In fact, our …
When it comes to making cars that command a consistently higher trade-in value after four years the Japanese continue to dominate, Europeans stay the course and North American manufacturers steadily improve, Canada’s leading source of automotive values says. The 2012 …
A Canadian firm launched what it calls, the “most comprehensive lead management and tracking system ever devised for car dealers and manufacturers” at the 2012 Canadian International Auto Show in Toronto last week. The new system, called RAPID! Response, from …
Toyota Canada officially kicked off the 2012 Canadian International Auto Show (CIAS) in Toronto with an energetic stage show featuring the Canadian debut of the popular dance troupe iLuminate, three new Canadian vehicle debuts, and speeches from senior Toyota leaders. …
After some difficult years in the car business, it seems recently that things are turning around. This year’s Canadian International Auto Show continued the trend, with some 40 new Canadian vehicle premieres, including a number of highly anticipated new models. …
Since 2000, Car Proof Canada, a London, Ont. based provider of comprehensive history reports on used vehicles, has provided both buyers and sellers with valuable information. From the outset, the company says its mission was to provide Canadian information for …
Time is almost up for your chance to win an iPad 2 from Canadian auto dealer magazine. Give us two minutes of your time, and you could win an Apple iPad 2 in a random draw. It’s part of a …
Ontario’s new car dealers will now be represented by one automobile dealer association now that the Ontario and Toronto dealer associations are merging to form the Trillium Automobile Dealers Association. Thursday, members of the Ontario Automobile Dealers Association (OADA) and …
