On target
AUTO DEALER APP BY PULSE IS HELPING BOTH DEALERS AND THEIR CUSTOMERS BUILD STRONGER RELATIONSHIPS WHILE CHANGING THE WAY BUSINESS IS DONE It’s amazing how fast things progress. Five years ago not many of us knew what an app was. …
Category: Features
Solid Investment
BECOMING A RHINO LININGS APPLICATOR IS PROVING A GOOD STRATEGY FOR MANY DEALERS IN CANADA North Americans like trucks. They consistently buy them in huge numbers and particularly for Detroit automakers and their dealers, pickups are a huge source of …
No going back
BIDDING FAREWELL TO HIS “TRADITIONAL” STORE FOR THE LAST TIME, OUR FICTIONAL DEALER IN 2030, BILL TANNER, IS HIT WITH A TINGE OF A SADNESS AND PERHAPS LONELINESS. NEVERTHELESS, IT’S WHAT LIES AHEAD THAT’S IMPORTANT AND THERE’S WORK TO BE …
Hockey drive
FOR MANY DEALERS, HELPING KIDS PLAY CANADA’S GAME PROVIDES A WHOLE HOST OF BENEFITS In the Great White North, minor hockey and automotive retailing go together like Crosby and Malkin. Minor hockey engages all ages, encouraging hometown pride, good sportsmanship …
Best of both worlds
TRILLIUM FORD LINCOLN COMBINES SUBURBAN SOPHISTICATION WITH THAT SMALL TOWN, PERSONAL SHOPPING EXPERIENCE In 1975, Jack Vant Spyker started selling and servicing Ford, Mercury and Lincoln vehicles. Back in the days when gigantic land yachts like LTDs, Marquis, Montegos and …
Moving target
MANY DEALERS ARE STILL STRUGGLING TO PROPERLY HANDLE ONLINE LEADS. TO MAKE MATTERS MORE INTERESTING, CHANGING CONSUMER BEHAVIOUR IS ALSO HAVING A MAJOR IMPACT ON THE PROCESS Would you ignore eight out of every ten customers that came into your …
Changing core
EVOLVING CUSTOMER EXPECTATIONS ARE RESULTING IN NEW LEVELS OF SOPHISTICATION AND INTEGRATION WHEN IT COMES TO DEALERSHIP OPERATIONS SYSTEMS It’s the essence of what a dealership is, yet, like everything else, the dealer management system as we know it is …
Taking control (Part 2)
IN OUR SECOND AND FINAL INSTALLMENT OF THIS SPECIAL SERIES, STEVE SOUTHIN TALKS MORE ABOUT SUCCESSFUL STRATEGIES FOR UPGRADE SALES AND THE BENEFITS THEY CAN OFFER (Read Part One of this special series.) The best practice behind a successful upgrade …
Planning for the unexpected
HOW TO ENSURE YOUR DEALERSHIP SURVIVES AND THRIVES IN THE EVENT OF DISASTER During the small hours on Wednesday July 11, 2012 a fire broke out at Gus Brown Buick GMC in Whitby, Ont. Because the dealership was closed at …
Clearer picture
WITH CONSUMERS SHOWING UP BETTER INFORMED THAN EVER IN DEALERSHIP SHOWROOMS, TRANSPARENCY AT ALL LEVELS HAS BECOME AN IMPORTANT ASPECT OF DOING BUSINESS As Internet usage has proliferated in the last decade, today’s dealership customers are more informed than ever …
Digital minds
SOME OF THE AUTO INDUSTRY’S BEST AND BRIGHTEST SHARE THEIR THOUGHTS ON DIGITAL AUTOMOTIVE RETAILING We all know that digital is the future in our business. Dealers need to be online, actively engaging users and serving their customers — from …
Auto retailing: The next frontier
IT’S 2030. SELLING AND SERVICING CARS HAS CHANGED. No longer is the business dominated by monolithic showrooms and expansive fixed ops departments. Instead, everything’s become virtual. Buyers can select every option and feature on their next vehicle via virtual touch …
