Category: Columns

No customer left behind

November 17, 2025

High dealership turnover can put key customer data at risk In 2024, CADA Workforce Study measured overall dealership turnover rates at 31 per cent. The sales consultant and service advisor roles were the highest for turnover at 33 and 36 per cent, respectively.  I …

Should B.C. keep leading in EV adoption?

November 17, 2025

The incentive “carrot” has been taken away, while the “stick” remains firmly in place September 9th marked International EV Day — traditionally a time to celebrate progress.  But this year, British Columbia stands at a crossroads. After 15 years of leadership …

Buyers need more affordable options

November 17, 2025

Our analysis shows entry level vehicle prices keep rising More than a few of you very astute readers have noticed that there have been a lot fewer inexpensive entry level new vehicles in OEMs’ lineups these days.   It is …

Change your social media strategy

November 17, 2025

Stop pushing new vehicle inventory or your prospects will tune you out At any given point in time, eight per cent of the population is in the market for a newer vehicle. These are called intenders.  Dealerships all fight for their share …

Tariff troubles

November 17, 2025

Let’s examine the impact of tariffs on the retail automotive sector Tariffs are, perhaps, the most talked about economic topic of 2025.  They’ve been threatened, debated, imposed, removed, further threatened, increased and decreased multiple times all in the course of …

Selling cars in uncertain times

November 17, 2025

There’s opportunity in uncertainty, and with some easy tweaks you can still bring your A-game Many of us are tariff-ied and when the economy wobbles, interest rates climb, and headlines predict turbulence, one thing becomes clear: it isn’t business as …