Author: Zara McAlister

Third annual Eco-Run underway

May 7, 2014

Yesterday, the third annual Automobile Journalists Association of Canada Eco-Run got underway. The three-day event is designed to showcase the latest technology in reducing vehicle emissions and boosting fuel economy. This year, the event has shifted its focus to Canada’s …

Legal maintenance

April 29, 2014

WHILE CUSTOMERS LOOK TO SERVICING THEIR VEHICLES AT YOUR DEALERSHIP, SPRING IS A GOOD TIME TO TAKE PREVENTATIVE MEASURES WHEN IT COMES TO LEGALLY PROTECTING THE BUSINESS TOO As the weather starts to warm up, for many of us, thoughts …

Principled approach

April 28, 2014

FRANK SERPA HAS TAKEN HIS OWN PATH WHEN IT COMES TO AUTO RETAILING, ONE THAT’S ENABLED POSSIBILITIES HE ONCE ONLY DREAMED ABOUT When you spend a lot of time visiting auto retail facilities, it’s not often that something takes you …

Rethinking retail

April 28, 2014

TESLA MOTORS IS LOOKING TO CONTROL THE CUSTOMER EXPERIENCE BY PURSUING A CORPORATE APPROACH TO AUTO SALES Dealerships have been displaying cars in shopping malls for years. Sometimes it might be to highlight a new image builder for showroom traffic, …