Author: Zara McAlister

The female factor

June 18, 2014

WHY WOMEN ARE PLAYING AN INCREASINGLY IMPORTANT ROLE IN AUTO RETAILING, NOT ONLY AS CUSTOMERS BUT AS DEALERSHIP STAFF MEMBERS “It’s a man’s world but it wouldn’t be nothing without a woman.” So wrote Betty Jean Newsome for James Brown’s …

Tailor-made

June 18, 2014

LEVERAGING THE POWER OF BIG DATA TO CUSTOMIZE DEALS AND DRIVE F&I REVENUE There’s still a general consensus across automotive retailing that many dealers don’t fully understand the benefits F&I can bring, nor the fact that Big Data enables us …

Outside the box

June 13, 2014

UNCONVENTIONAL THINKING WAS A REQUISITE WHEN CREATING THE NEW AUDI DOWNTOWN VANCOUVER In Canada, we are blessed with having the second largest land mass in the world for a single country after Russia. According to the 2011 census, the population …

Meeting the challenge

June 13, 2014

CANADA’S AUTO MANUFACTURING SECTOR IS FACING PRESSURE LIKE NEVER BEFORE. CANADIAN AUTO DEALER LOOKS AT SOME OF THE ISSUES CURRENTLY AFFECTING THE INDUSTRY AND WHAT CAN BE DONE TO TACKLE THEM. There’s been a great deal of discussion regarding vehicle …