Recently, Manheim Canada’s 2012 Annual Canadian Client Advisory Board (CCAB) hosted the nation’s top national customers and remarketers at a two-day discussion and learning event in picturesque Muskoka, Ont. “Our goal was to provide a collaborative, interactive and value-added session …
Spray-on bedliners are becoming increasingly popular among truck customers as well as a profit centre for dealers For dealers, the ability to understand a particular customer’s needs and wants, includes not only the vehicle and options but also accessories. Furthermore, …
Canadian auto dealer is invited to an Ohio lab to get the lowdown on an electro-magnetic rust control product Given Canada’s harsh climate and the substantial investment consumers make in new vehicles, the notion of protecting them against the elements …
A good offence is needed to manage online reviews One marketing channel that deserves more attention is managing your online reputation. Online reviews used to be primarily a defensive play in the automotive space, where dealers were listening online to …
Dealers like Mike Carmichael provide more than just transportation to their communities From coast-to-coast, Canada’s auto dealers do an incredible job supporting their communities. Much of that work, however, goes largely unnoticed by the general public and local media. In …
Dealers have moved beyond simple template-driven websites to integrate a host of new tools Even a decade ago, few dealers really paid enough attention to their online presence. It was simply another way to advertise their services, often via a …
The best salespeople always find the right vehicle for their customers Far from pushing options that customers might want, good upselling can go a long way to fostering long-term relationships and securing repeat business. In automotive retailing, as with most …
Canadian International AutoShow celebrates 40th anniversary with charity gala Tom Tonks has seen a lot of changes in the auto show business since he took the reins more than 30 years ago. That was in 1982 when movies like E.T. …
The Motor Dealers Association of Alberta has announced the latest automotive service technician recipients for scholarships provided by the association’s education foundation. They are: Matthew Wheeler at Koch Ford Sales in Athabasca; Sheldon Kote at Ken Sargent GMC Buick in …
The Manitoba Motor Dealers Association (MMDA) has launched a new website that is geared towards providing more information to members and the public. Geoff Sine, MMDA executive director, said the new site provides association staff with more flexibility to control …
Victoria Hyundai general sales manager Macon Doublet has pledged to help raise funds for the Chemainus branch of the Royal Canadian Legion after hearing that it was the victim of a break and enter. Doublet, a former member of the …
Mercedes-Benz Canada will launch a national driver education program to prepare teens for obtaining their licences and becoming safer drivers. The program is the first of its kind offered in Canada, and it will incorporate proprietary best practices from other …
