The big debate
DON’T BELIEVE EVERYTHING YOU READ ABOUT ECONOMICS IN THE MEDIA —THERE’S USUALLY MORE TO IT WHILE I WAS WRITING this column, the debate was still raging as to whether or not the Canadian economy had entered a recession in the …
News
October shows highest car sales since 2001
New-car sales in the United States have been making records, and that’s expected to continue in October, said Kelley Blue Book. Sales for new vehicles are expected to increase nearly 12 per cent year-over-year to a whopping 1.43 million units …
No longer niche
Subaru has been seen typically as a niche brand, but the automaker is ready to get the Canadian masses on board. Canadian auto dealer columnist and automotive journalist Petrina Gentile wanted to learn more about how Subaru is building its …
Fundy Honda celebrates growth
When Paul Mifsud and Ian Brett took over the Fundy Honda dealership in 2009, they had 33 employees. That number has climbed up to 67. The Saint John, N.B.-based facility has also gotten new digs, moving from a 15,000 sq.ft. …
Hyundai showcases its fuel-cell tech
With more automakers getting into the hydrogen fuel-cell game, Hyundai is reminding the public that it was first to make these kinds of vehicles available to Canadians. The makers of the hydrogen-powered Tucson Fuel-Cell Electric Vehicle (FCEV) have sponsored and …
White paper addresses auto technician turnover
Staggering employee turnover has parts and service departments fighting to keep their technicians. Adayana Industry Group noted a new staff member for the Lube Tech position in a repair centre must be hired almost four times a year. That’s because …
Bank on bricks and mortar
IF WE’VE LEARNED ANYTHING FROM THE RETAIL BANKING INDUSTRY, IT’S THAT BRICKS AND MORTAR DEALERSHIPS STILL MATTER TO CUSTOMER EXPERIENCE. HOW WILL YOU ADD CAPACITY? WHILE THE ECONOMY HAS HAD bumps in the road, Canadian auto sales continue to grow. …
Let’s chat
LIVE CHAT IS BECOMING MORE POPULAR IN CANADA, BUT WHAT’S THE BEST OPTION FOR YOUR DEALERSHIP? As someone with deep knowledge in the digital lead business in both Canada and the U.S., I can tell you that live chat usage …
Social sabotage
RESOLVE AN ANGRY COMMENT ON SOCIAL MEDIA AS SOON AS IT HAPPENS WE’VE ALL HEARD the expression, “it’s all fun and games until someone gets their eye poked out.” I think that also applies to social media and the auto …
Hidden Gems
ENSURE YOUR CERTIFIED PRE-OWNED VEHICLES GET THE STAR TREATMENT THEY DESERVE It’s been a great year for certified pre-owned (CPO) sales for many dealerships. OEMs are also reporting steady increases in CPO sales. In a conference call, AutoCanada’s President and …
On the Road with Ted Lalka, Vice-President, Product Planning and Marketing, Subaru Canada
TED LALKA TALKS ABOUT BUILDING UP SUBARU’S BRAND AWARENESS IN CANADA CANADIAN AUTO DEALER traveled to Subaru Canada’s head office in Mississauga, Ont. for a one-on-one interview with the Vice-President of Product Planning and Marketing, Ted Lalka. Here’s part of …
Spruce up your online store
BEST PRACTICES FOR DEALERSHIP WEBSITE DESIGN SEEM TO CHANGE IN THE BLINK OF AN EYE. CANADIAN AUTO DEALER OFFERS UP TIPS ON WHAT SOME OF THE EXPERTS HAVE TO SAY ABOUT DESIGN AND FUNCTIONALITY — AT LEAST TODAY. Auto dealers …
