Build rapport with your OEM
At any given time, our team is involved with nearly a hundred image program projects across Canada. In most cases, we are hired by the OEM and mandated to dealers.
News
There’s always a cost
Governments being governments, many are tempted by the idea that difficult policy choices can be made with no negative impact on voters and consumers. Politicians whose careers depend on the often-fickle support of electorates are constantly in search of all-gain-no-pain …
Time for a crash course
As consumers, we don’t spend much time thinking about where our vehicle gets repaired after we’ve been in an accident. After all, why should we? Isn’t one collision repair facility the same as the next?
Mixed signals
We’ve been hearing a lot over the past few years about how important digital communication is in the car buying process and how critical it is for dealerships to invest in and develop digital communication, sales and marketing strategies.
DealerSocket supports Fort McMurray relief
DealerSocket has joined forces with its customers to help Canadians impacted by the wildfires that have engulfed Fort McMurray, Alta.
GM Financial Canada turns five
It’s been five years since GM Financial Canada has been servicing GM dealers and their customers across Canada, and Howard Cobham said time has flown by.
Dealers or retailers?
There’s a radio advertisement that plays regularly on a sports radio station during my morning commute urging people to visit their local “Dodge/Chrysler retailer.” The ad caught my eye, or my ear I suppose, because we have been writing a …
Charging into Canada
He’s come a long way from growing up in northern Ontario around Timmins, but San-Diego, Calif.-based Pierre Gagnon still enjoys coming back to his home country to visit family and friends.
ADESA launches 14th Canadian location
ADESA has announced the launch of ADESA Windsor, the company’s 14th full-service Canadian auction location. Formerly ADESA Kitchener’s satellite location in Tilbury, the new ADESA Windsor facility will serve southwestern Ontario and U.S. dealers, brokers, manufacturers and other customers. Anil …
TADA golf tournament a ‘resounding success’
Almost 300 dealers, suppliers and industry leaders came out swinging, ready to golf at the Trillium Automobile Dealers Association (TADA) 2016 Annual South Tournament on June 15, 2016.
Cater to your customer
It’s true that amazing customer service is timeless. In the age of the Internet, the experience and opinion of one person can influence hundreds through social media and thousands through review websites such as DealerRater and Yelp.
Marc Bourassa takes reins as new CADA Chairman
When he finishes his term next year, CADA Chairman Marc Bourassa will become the longest serving Chairman in the Canadian Automobile Dealers Association’s 75-year history. That’s because he stepped up to the plate from his role as First Vice-Chairman to …
