News

TRADER makes use of ‘big data’

August 18, 2016

Dealers can now use predictive analytics and data to learn more about their customers on autoTRADER.ca. TRADER Corp. has announced a partnership with Toronto-based Coherent Path that leverages the company’s data mining and predictive analytics platform. This ‘big data’ will …

Bridging the gap

August 4, 2016

Never assume your customer knows everything about their vehicle. In fact, despite available online resources, it appears Canadians feel ill-informed about the value of their vehicle when they go to trade it in at a dealership.

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