Hyundai Motor America and Culture Brands, the OEM’s marketing agency of record, will launch a campaign entitled OKAY Hyundai this week to promote its new 2022 Santa Fe Plug-in Hybrid through marketing that includes more culturally-inclusive representation. “We set out …
Argus Cyber Security, an Israeli automotive cyber security company, was awarded the Automotive Cybersecurity Innovation of The Year award in the annual AutoTech Breakthrough Awards, which recognizes standout companies, products, and services in the global auto and transportation tech industry. …
The United Kingdom’s AA Cars said used car prices are increasing at “unprecedented rates,” according to the BBC news. “Research by the motoring group suggests the price of the U.K.’s most popular cars have increased up to 57% since 2019. …
According to Autoblog, Toyota’s Chief Scientist Gill Pratt said not everyone should drive an electric vehicle as a means to combat climate change. The remark was made at the 2021 Reuters Events Automotive Summit. “At Thursday’s conference, Pratt said Toyota …
TV presenter and Paralympic gold-medalist Ade Adepitan is backing a call for action from Auto Express around accessibility to electric cars for disabled drivers. The company notes that there is a lack of accessible public charge points in the U.K.’s …
Amazon-owned self-driving startup Zoox will begin testing its autonomous vehicle prototypes in Seattle in the coming months, and is planning to have an office in the city in 2022 to expand its footprint from Las Vegas and the San Francisco …
Tesla is planning to expand the use of its lithium iron phosphate (LFP) battery cells, which it started using for its Chinese-market Model 3 and Model Y electric vehicles. It plans to expand it to global markets—with local markets, according …
Various industry studies indicate that the average sales manager is spending up to 80 per cent of their time in non-sales related activities, juggling up to 30 or more tasks in any given week. Most are inundated with more administrative …
Consider a software that supports things like online scheduling, check-in, self-service check-in, and mobile payments. Mastering the digital marketing landscape as a new car dealer is slowly becoming a necessary reality for everyone in the industry, as this is one …
Gross profits are up and floor plan interest is low; some areas of your financial statement have never looked better. There is a level of uncertainty in the automotive industry today. The vehicle supply chain is broken and will take …
The times are changing, and so is the industry. Not that long ago, what was under the hood was the primary consideration in selecting a new car. Now, not so much, apart from whether it’s an internal-combustion engine (ICE) or …
How front and centre is the auto industry in each of the three mainstream party platforms, and what do they propose? As I write this column, we are two weeks away from a federal election, which some are viewing as …
