ADESA launches automated vehicle tracking solution

ADESA and CoreKinect announced the deployment of a fully automated vehicle tracking solution.

The new service from KAR Global’s unit was described by the company as the first of its kind to be fully deployed in the industry. It combines a mobile app with a GPS-enabled IoT device, aiming to help customers and employees find vehicles faster at the company’s North America locations.

“This pioneering technology allows us to provide sellers with accurate, real-time visibility into the vehicle location and security, while enabling buyers to quickly and easily preview, checkout and transport purchased vehicles,” said Srisu Subrahmanyam, COO at ADESA.

The IoT devices can be accessed through the Vehicle Locator functionality of the ADESA marketplace app. The app shares vehicle information, pinpoint location services, and offers real-time visibility, along with push alerts for movement around off-working hours. The geo-locating tech for inventory management was deployed through CoreKinect’s partnership with Comcast’s MachineQ.

“ADESA is increasingly looking to technology to improve their operations and optimize workflows,” said Assar Badri, chief executive officer of CoreKinect. “They are clearly committed to a digital future, and we are delighted to partner with them to deliver on this goal.”

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