Audi Haus Performance Art brings immersive experience to Montreal’s F1 Weekend (CNW Group/Audi Canada)
Audi is collaborating with Montreal’s Iregular Studio to create an immersive experience during the Formula 1 weekend.
It will be a free, three-day immersive experience open to the public from June 13-14 from 11 a.m. to 8 p.m., and June 15 from 11 a.m. to 5 p.m., at the Grand Quay of the Port of Montreal (200 De la Commune St. W.). The exhibit, Audi Haus Performance Art, has been described as a meeting of motorsport legacy and light artistry.
“Audi Haus Performance Art is a reflection of who we are — leaders in design and technology,” said Joseph Ottorino, Director of Marketing at Audi Canada, in a statement. “Iregular (is) a studio that pushes the boundaries of digital and immersive art through light is a natural partner for Audi.”
Ottorino said the collaboration aims to tell a broader story about innovation brought to life by a medium that both parties are deeply passionate about.
“It’s a celebration of Audi’s relentless pursuit of performance, engineering excellence, and boundary-pushing design,” said the OEM.
Audi will have vehicles on display, which include the RS 6 Avant GT, A6 e-tron (the OEM’s most aerodynamic Audi), the S5, SQ5 SUV, R8 GT (a representation of decades of motorsport heritage), and the RS e-tron GT performance, among others.
People can also get behind the wheel of the OEM’s more dynamic options via test drives, including the A5, Q5, Q6 e-tron, and Q4 e-tron.
