Pfaff Automotive Partners and Lithia & Driveway (formerly known as Lithia Motors) announced a new partnership that marks the first entry of a U.S. public automotive retailer in the Canadian market.
In a news release, Pfaff Automotive Partners said 11 dealership operations and Pfaff Leasing (which is included in the partnership) will continue to operate under its brand name in Canada—and that Chris Pfaff will continue his role as President and CEO of the group.
“With their scale and resources, Lithia & Driveway are best-positioned to enable Pfaff’s continued growth,” said Pfaff. “LAD’s customer-centric brands and e-commerce capabilities will continue to evolve our customer experience, and we also gain access to a huge depth of talent and resources across their organization as we continue to innovate.”
With LAD’s continued growth, Pfaff said there are unlimited future opportunities for its team members.
The partnership is a culmination of a process that started more than five years ago, thanks in part to a strong cultural fit and an intense focus in offering a top-notch customer experience.
“We are excited to ignite our expansion into the Canadian market together with Pfaff,” said Bryan DeBoer, LAD President and CEO. “With their strong presence in Canada, and great knowledge of the performance and luxury market, they are the perfect hub for our future growth in Canada and will be valuable as we continue to grow throughout North America.”
Scotiabank acted as the financial advisor to Pfaff for the transaction.
