Qualcomm makes $4.6B bid for Veoneer

Automotive electronics giant Qualcomm announced last week a $4.6B offer for Veoneer. Veoneer is an automotive ADAS technology company that already provides its Arriver technology to Qualcomm. The offer comes in 18% higher than Magna, which is an automotive Tier 1 that has already made a bid to purchase Veoneer. Currently, Qualcomm supplies almost every brand of vehicle on the road, with wireless tech that extends to vehicle dashboards. Experts are calling the potential deal a strategic fit for Qaulcomm, however it appears the company is not looking to become an automotive Tier 1 through this move. (Source: Forbes) Read the original article…

 

 

About Todd Phillips

Todd Phillips is the editorial director of Universus Media Group Inc. and the editor of Canadian auto dealer magazine. Todd can be reached at tphillips@universusmedia.com.

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